Successful Start For Goodyear TyreOnlineService
Goodyear Dunlop has reported that a recent direct marketing campaign is succeeded in increasing tyre purchases through the company’s TyreOnlineService system.
TyreOnlineService was launched as a pilot scheme in the UK in May 2004, but became available of wider scale this year. The service provides customers with an online solution to purchasing their Goodyear, Dunlop, Fulda and Sava tyres. Since the launch its popularity has risen with many customers now reliant on the system to place their orders on a day-to-day basis, says Goodyear Dunlop.