Drive Home Safely Campaign
Goodyear has teamed up with a number of motoring organisations to launch its ‘Drive Home Safely’ initiative. Together the group has arranged a dedicated website and road show to reduce motorists’ fears of coping with difficult driving situations.
Situations such as being followed, breaking down on the motorway alone at night, or having items stolen from their car are those being addressed by the campaign. In London during the first six months of 2005, there were almost 1,000 reported incidents of theft from, or damage to, vehicles according to the Metropolitan Police Service crime statistics.
The manufacturer intends the official website, www.drivehomesafely.co.uk, to act as a one-stop source of information for anyone affected by road security issues.