Using its network of retail stores as a licensing proving ground, Goodyear Tire & Rubber has begun the installation of free-standing, licensed product kiosks at 65 Goodyear Auto Service Centers and 118 Just Tires locations across the United States. The Goodyear kiosk is a metal structure with flexible shelving to allow for multiple configurations depending on product mix. Initial installation is scheduled to take place between October 15 and the end of October and is, according to Goodyear’s manager of licensed products Bob Paciulan, part of a broader future retail distribution plan for its licensed products.

“The more than 60 licensees that currently produce products carrying the Goodyear name realise how valuable our retail network is for showcasing their products with the compelling Goodyear nameplate,” said Paciulan. “This is the first time that Goodyear licensed products are being offered at Goodyear retail locations and we hope that this direction encourages additional licensing agreements with companies that produce high-quality merchandise and want to tap into our consumer distribution capability.” The new kiosks will offer 22 distinctive products ranging from air compressors to floor mats and air pressure gauges, produced by licensees and carrying the Goodyear name. Product prices range from US$2 to $40.