HiQ Looks Forward to Further BTCC Success
HiQ is promising to continue its good work throughout the length of its three-year sponsorship of the British Touring Car Championship, having been praised by organisers for its “brilliant” first 12 months with the UK’s premier motor racing series. The final round of racing at Brands Hatch in September signalled the end of a first year of partnership with the BTCC, which HiQ has branded “extremely fruitful”.
BTCC series director Alan Gow said: “HiQ and the BTCC is developing into a brilliant relationship. The company has been extremely pro-active from the first race back in March and we have received a great deal of feedback praising the company’s energy and enthusiasm. A lot of time and effort has gone into engaging with the fans of the series, who are reaping the benefit of having HiQ as the title sponsor and the introduction of this clever Champagne Moment initiative is giving those watching both trackside and live on television yet another chance to get actively involved in the championship.”
The Champagne Moment competition asked raceday crowds to visit its website www.hiqonline.co.uk and vote for their favourite driver at each round, embracing the BTCC’s approach of interacting with the public. HiQ also arranged Fans Forums to give fans a chance to meet the BTCC’s teams and drivers at its local stores ahead of each race meeting. Both initiatives helped the company to raise awareness of the HiQ name among thousands of new potential customers.