The New Face(book) of Advertising
The mid-June US market launch of Michelin’s Energy Saver A/S passenger car tyre range will not only be supported by traditional media campaigns – in order to take a more aggressive digital and social media communications approach, the manufacturer is launching its first Facebook application: Michelin Life Balance.
“Michelin Life Balance allows us to digitally interact with consumers by providing them an opportunity to express who they are,” said Jennifer Smith, digital communications manager at Michelin North America.