The US based non-profit organisation AARP caters to the interests of people aged 50 plus, and one of the services it directs at its mature support base is AARP The Magazine. This publication, which AARP describes as the “definitive voice for 50+ Americans”, is claimed by the organisation to be, with 35.7 million readers, the world’s largest-circulation magazine. For the last eight years it has held an annual ‘Inspire Awards’, which salutes ten individuals in the aforementioned age bracket who “are using their energy, creativity, and passion to make the world a better place.” The 2010 list of honourees includes one name that may have a familiar ring to those at one Akron, US based tyre manufacturer – Lilly Ledbetter.