Third Stage of Michelin ‘Right Tire’ Campaign Launched in US
Consumers in the US are being treated to the third offering in Michelin’s “The Right Tire Changes Everything” global advertising campaign. This latest instalment focuses on the importance of long-wearing tyres. As usual, the advertisements feature Bibendum the Michelin Man; this time, Bib appears in an animated world where the inhabitants face the challenges brought on by failing to use Michelin tyres. This US campaign centres on Michelin’s HydroEdge range.