Truck Sales Slump Hitting Tyre-Makers
With manufacturers of trucks in Western Europe finding market conditions tough, tyre-makers with a large interest in the Truck segment have to contend with the decreased demand for OE-supply alongside the well-documented problems of increased raw material costs and the struggle to sell to the replacement market.
The replacement sector too, is hurt by fleets continually looking to make savings, for which cutting the cost of tyres is too often high on the agenda. Rather than allowing fleet-based customers to diminish their overheads through decreasing the rate at which they replace tyres, or buying cheaper alternatives, major European manufacturers – such as Michelin and Pirelli – are ramping up their efforts to attract business to their all-encompassing fleet servicing products, in addition to focusing in earnest on their operations in emerging truck markets, such as Brazil, where the replacement and, to a lesser extent, the OE markets are remaining strong.