Micheldever appoints GT Radial brand manager
Inspired by a “strong product offering”, large UK wholesaler Micheldever Tyre Services has appointed Matt Horscroft to the newly created position of GT Radial brand manager. GT Radial's distributor in the UK, Micheldever has forged a strong relationship with the GITI Tire-manufactured brand. GT Radial general manager UK, Brian McDermott has described Micheldever's commitment as “unquestionable”. In return, Micheldever said that GT Radial’s commitment to quality – demonstrated recently at MIRA (see Tyres & Accessories’ June edition for details) – and comprehensive new product programme had inspired the creation of the role. Horscroft has over 22 years in the sector with manufacturer and distributor experience gained in sales, marketing and purchasing roles.