Giti Tire
Giti Tire has held its first ever dedicated European heavy goods vehicle (HGV) ride-and-drive customer event, coinciding with its new marketing campaign “Verified by Customers”. With more than 40 Giti distributors and dealers from across Europe, the Giti Truck Trek Experience was hosted by Transpolis, a world-class proving ground for innovation and safety in Lyon, France.
Some 1.6 million passenger cars were sold in China in July 2024, and for the first time the number of new energy vehicles sold surpassed sales of combustion vehicles. The top ten selling cars accounted for around 230,000 units, and local association the Car and Wheel Shop Owners Alliance provides information about the tyres these popular models wear as original equipment. Linglong is a reoccurring name, with six of the ten best-selling models available with Linglong OE tyres.
Whether your vehicle is fed from the pump or a socket, there’s a Giti tyre for you – and that’s the message that Giti Tire is promoting with its new Giti AdvanZtech EV ready tyres strategy, which currently incorporates both the GitiSportS2 and GitiSynergyH2 tyre lines.
Visitors to The Tire Cologne 2024 encountered numerous upgrades and additions to both the Giti and GT Radial tyre brands. Members of the Giti Tire team shared details of these developments with us during the show.
Giti Tire Motorsport by WS Racing will start an unprecedented five BMW cars in the 52nd ADAC Ravenol 24h Nürburgring endurance race, including the high-profile ‘Girls Only – Ready to rock the Green Hell’ team. The team qualified with two podium finishes across four races in their BMW M4 GT4, and regular drivers Carrie Schreiner, Fabienne Wohlwend, Pippa Mann, and Beitske Visser will again lead the team on the track, with team manager Nicole Willems leading the entirely female team. All five Giti-supported cars will race on the GitiCompete GTR1 tyres, part of the manufacturer’s extensive competition tyre range. It adds that this proven technology transfers to its range for passenger cars, especially focusing on how its motorsport tyres can inform more sustainable motoring.
Although Giti Tire will concentrate on its dual electric vehicle (EV) approach and sustainability at The Tire Cologne 2024, it’ll also find the time to unveil new tyres for the passenger car, light truck and heavy truck markets at its exhibition space (Hall 7.1, Stand: C030 D039).
Giti Tire is official tyre partner of the VW Fun Cup Endurance Championship for the ninth consecutive year. All cars will continue to race on GitiCompete GTR2 tyres and the Giti logo will appear on official clothing, media microphones and backdrops, across all social media activities and around each circuit. The company will also have a large allocation of VIP and general access tickets for its partners.
Giti Tire’s European truck and bus portfolio has utilised its latest tyre launch to highlight a move to a range of tyres that the tyre maker says deliver vastly improved Rolling Resistance Coefficient (RRC) – the Giti GDL617 Ecoroad. The newcomer is based on the well-received Giti GDL617 long-haul drive pattern and features a new and innovative tread compound that significantly lowers hysteresis generation, raising the RRC up two grades to a B.
GT Radial is now the Official Tyre Partner, shorts sponsor and a ground advertiser with leading English Gallagher Premiership rugby union team Northampton Saints. As a result of the sponsorship, the GT Radial logo will be placed on the back right of the players’ shorts on both the home and away kits. The brand will also take a large advertising space in the Barwell Stand next to the electronic scoreboard, which can be seen from all sides of the 15,200 capacity stadium. The scoreboard will also display GT Radial advertising and brand recognition campaigns. GT Radial will also receive matchday tickets or hospitality at every home league game, and once-a-season use of the ultra-immersive Tunnel Club, a glass-walled restaurant situated between the home and away changing rooms with premium access matchday seats right next to the home dugout.
Giti Tire has announced the appointment of Dr Pang Chong Hau as the company’s Chief Sustainability Officer. Dr Pang is based at Giti’s global headquarters in Singapore and brings a wealth of experience in sustainability to his new position, having led the development of sustainable procurement frameworks and initiated key green projects in his previous roles.
Giti Tire has increased the available “Powered by Sparco” fitments of its GitiSportS2 ultra-high performance tyre in Europe, adding 22 new dimensions to the existing eight. This version of the tyre, which targets sports cars and premium SUVs with low ratio sizes between 225/45R17 and 315/30R22. All sizes are rated A for wet grip and the majority are speed-rated Y. In total, the GitiSportS2 is now available in 63 sizes with rims from 16-22”, section widths from 195-315, series sizes from 30-55, including SUV, and speed indices from V-Y.
Giti Tire will continue its support for European ice hockey into 2024. The manufacturer’s GT Radial brand will continue to be associated with the Champions Hockey League (CHL) as official tyre partner, and with top-flight Czech Republic team, BK Mladá Boleslav, for the 2023/24 season. Giti European marketing director Stefan Brohs said the company’s “marketing metrics show an increase in European brand awareness through our ice hockey partnerships.”
Giti Tire Motorsport and Team Oliver Racing enjoyed another successful season in the British Truck Racing Championship (BTRC) with Stuart Oliver securing a top three finish in the standings. The manufacturer also maintained its role as Official Partner and Exclusive Tyre Supplier for 2023, with all trucks racing on the Giti Race-Tuned v1 competition truck tyres in size 315/70R22.5.
Giti Tire held a groundbreaking ceremony on 20 September to officially inaugurate the start of work on its latest facility, an event the tyre maker says holds a “particular significance” as it also marks the group’s 30th anniversary of manufacturing in China. Executive chairman Enki Tan reinforced this during proceedings by stating that “the upcoming modernised Hefei plant not only celebrates our legacy but also sets the stage for Giti’s next chapter.”
Giti Tire, the manufacturer of the GT Radial and Runway tyre brands has signed another exclusive distribution agreement with UK wholesaler Micheldever Tyre Services (MTS). The new four-year deal, which covers passenger car, SUV, 4×4 and light truck tyre segments in the UK and Republic of Ireland replacement markets, will run until 2026. The partnership commenced in 2010, meaning the latest EDA will take the relationship between the companies to 16 years. MTS has agreed to continue the expansion of the GT Radial Performance Centres (GTPCs) dealer programme, while jointly promoting Runway across its larger independent network. The distributor will also remain closely involved in product development.
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