Goodbye Continental & Bridgestone – hello Gislaved
At the start of July, Russian tyre maker JSC Cordiant announced completing rebranding of the former Continental tyre plant in Kaluga. The facility is now producing Gislaved tyres, thanks to a brand rights deal negotiated with Continental in May 2023. It appears the Gislaved name will also take centre stage when tyre production at the ex-Bridgestone factory in Ulyanovsk restarts.