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Continental a main sponsor & official tyre supplier of the Giro d’Italia 2024

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Continental is continuing to expand its cycle racing sponsorship remit. The Tour de France is set to begin on 29 June, and before then the company will step up as the official tyre partner and one of the five main sponsors of this year’s Giro d’Italia, which gets under way this coming Saturday.

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Sport sponsorship: Continental official partner, tyre of Giro d’Italia

Continental has become the official tyre of the Giro d’Italia as part of a three-year agreement signed with organiser RCS Sport that sees the tyre maker also take on the role of official partner to the cycling Grand Tour race. As official tyre partner, Continental will collaborate with Shimano to supply both bicycle and car tyres for the neutral technical assistance team.

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Related news:

  1. Continental the official partner of Tour de France
  2. Continental using Tour de France sponsorship to promote safety message
  3. Conti names Geraint Thomas OBE as new brand ambassador
  4. Pirelli partners Trek-Segafredo cycling team
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