National Tyres and Autocare announces winner of 2016 Ghostbusters promotion
National Tyres and Autocare’s 2016 promotion in conjunction with summer blockbuster, Ghostbusters, led to a marked increase in overall customer engagement and response, the garage chain stated. The campaign included radio, national press, and digital advertising, with fans of the franchise given the chance to visit the New York City locations featured in the film when purchasing any two tyres.