2010 a Record Year for Infinity Tyres
Infinity Tyres Europe reports that 2010 was the brand’s biggest ever sales year both in terms of unit sales and turnover. Company representatives told Tyres & Accessories that there were a number of prevailing factors contributing to the achievement including: a prominent presence in Hall 3 at Reifen 2010; a new, clear brand concept “Welcome to Infinity World”; heavy multi-lingual national trade press advertising campaign; focus on key patterns, key sizes and competitive pricing.