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And Now for Further Growth at Bridgestone/Firestone Germany!

High growth rates in the winter tyre business brought Bridgestone/Firestone a strong 1999 result. Turnover figures were further improved over the previous year, according to the management, with prestige products “WT 12” and “FW 930”. To ensure this is not just a “one-off” success, a new high-performance low-profile tyre, the “Bridgestone RE 040”, already fitted as original equipment on the new BMW Z8, is to be introduced this spring. In the standard tyre segment the “Firestone FH 590” is also expected to convert the company’s 2000 performance into figures. A new departmental structure has been introduced at Bad Homburg to increase work efficiency and customer friendliness. Some divisions, like distribution, logistics and data processing, have been more closely interlinked. In the last few years the OE share has grown considerably so that it now amounts to one third of sales. The independent tyre trade continues to be the basis of the company’s business activities but is supplemented by other distribution channels like cooperatives, regional chains and car franchise firms, whose special requirements are, above all, seen as an opportunity to gain more know-how and to sense the needs of the market even earlier. This year again the whole public relations effort of Bridgestone/Firestone Germany will very consciously be centred round motorsport and Formula One in particular. Previous experience has shown that the manufacturer and its trade partners have benefited from the resulting image transfer to the standard tyre range.

7th December 2000/by Tyrepress Editors

Poor Start To 2000 For German Vehicle Registrations

The German Automotive Industry Association (VDA) reports that vehicle registrations in Germany dropped by 10 per cent in March and 8 per cent overall for the first quarter of this year. It is anticipated that the German vehicle market will remain weak for the time being and a decrease in domestic orders by 10 per cent is likely for the whole year. At the same time, exports are expected to rise by 6 per cent

7th December 2000/by Tyrepress Editors

One Hundredth Birthday of Gummiwerke Fulda

For the 17th year running Gummiwerke Fulda held its dealer conference in March, this time in combination with celebrations in honour of the company’s one hundredth birthday. Last year Fulda boss Bernd Hoffmann had “to make do” with the presence of Goodyear’s top man for Europe, Valensi, but this time the management representation could not have been better. Sam Gibara, CEO of the group, made his welcoming speech to about 1,500 guests from all parts of the world, with Valensi and Gerd Grünenwald, responsible for marketing and sales Europe, also very pleased to help the company celebrate. Last year in particular and recent years in general proved to be very good years for Fulda. Until a few years ago the Fulda brand was heavily dependent on ATU and Stinnes, but that is now completely changed. Fulda’s German turnover is now spread over many small customers. Turnover with the two large ones is still important, of course, but gone are the days of total dependence. In Germany Fulda sells more tyres than Goodyear, but one has to add that Goodyear prices (trade to user) are significantly above Fulda’s. In the more recent past Fulda has had to compete with, or be measured against, Dunlop as well. It will be very interesting to see where the emphasis of Gerd Grünenwald’s and his team’s multi-brand strategy will lie. Details can be found in the April edition of NEUE REIFENZEITUNG.

7th December 2000/by Tyrepress Editors

Forward Strategy From Hayes Lemmerz

Hayes Lemmerz International is going to acquire the Schenk foundry in Germany in order to expand its suspension presence in Europe. Klaus Jünger, President European Chassis Components Group said that “this is an excellent base for our expansion in Europe.” Major customers of Schenk are Audi, BMW, Opel and Porsche.

7th December 2000/by Tyrepress Editors

New Distribution Channels in the Tyre Trade

The tyre trade as we know it is fighting a defensive battle, finding it harder and harder to maintain its 60 p.c. market share of sales to the user. Not only car franchise firms with their recently acquired considerable strength give the tyre trade a hard time in competition, but new forms of distribution, which may be grouped together under the loose label “Fast Fit”, are on the advance. Many Volkswagen, Fiat, Ford (to name but a few marques) so-called contract dealers have had their contracts terminated and are looking for new means of earning a livelihood. These companies, mostly family-run, will not easily be displaced. They will specialise in marketing replacement parts complete with a competent and reasonably priced service. Fichtel & Sachs, a Mannesmann group subsidiary, offers a franchise system under the AutoCrew name, naturally also for the optimum marketing of its own products, shock absorbers. Bosch, the giant in the electrical field, is also looking for new openings for its service workshops. The objective is to gain marketing expertise in tyres by cooperation with Goodyear, with Bosch offering Goodyear’s tyre trade partners know-how in the automotive field in return. Specialist markets like ATU with their increasing importance in tyre marketing should not be overlooked either. In the nineteen nineties ATU grew from zero to the current number of 230 outlets throughout Germany, all of them with high turnover figures, i.e. each of them probably turning over well above 2.5 million euros. ATU founder Peter Unger’s appetite, however, is not nearly satisfied, the expansion will go on. The article in the January issue of NEUE REIFENZEITUNG describes the individual tyre marketers. It queries many things, asks many questions without being able or willing to provide the answers. Only one thing remains clear: To found a new company exclusively for tyre trading (including the services related to it) is dangerous. The chances of surviving a long start-up phase are regarded as relatively small. The gist of the article is this: In future we will see an ever increasing number of Fast Fitters making the bulk of their turnover with tyres, while Automobil, Bosch, AutoCrew and similarly derived Fast Fitters will focus mainly on other products, with tyres nevertheless generating a significant share of total turnover, somewhere between a quarter and a third.

7th December 2000/by Tyrepress Editors

Michelin Germany: Record Investments but Reduction in Profits

In the 1999 business year Michelin Reifenwerke KGaA (workforce: 6,747) increased its turnover by 3.2 p.c. or approximately 100 million DM to 3.215 billion DM (1998: 3.115 billion DM). The largest part of total turnover was generated in the German market, where it rose by another 6.3 p.c. compared with the previous year to approximately 60 p.c. of total turnover. As a member of the international manufacturing combine, however, the German factory also supplies the distribution organisations of its European sister. In this Michelin Germany also showed a slight improvement. Total tyre production – measured in tonnes – rose by 2.6 p.c. Sales were up by 4.6 p.c. Michelin sold 8.8 p.c. more light truck and nine per cent more truck tyres in 1999. In winter car tyres in particular the company recorded significant sales growth over the previous year, partly due to the launch of the new products Michelin Alpin and Michelin Pilot Alpin. “Our target for 1999 was the modernisation and enlargement of production capacity to improve our competitiveness”, said Dr. Klaus Neb as spokesman for the management. In the course of last year the company invested a total of about 128 million DM in its five German factories and plans to make another significant investment this year in modernising and increasing capacity, especially in the truck tyre factories. Neb is convinced that these high investments will pay off. “Although economic development will differ from country to country, we expect further growth in Europe for the year 2000.” Read more in NEUE REIFENZEITUNG 5/2000.

7th December 2000/by Tyrepress Editors

“Truck Force” At The Starting Line

Goodyear has got on well with their “integrated truck service concept”, as stated by the group. Whereas, by the end of last year, 65 partners have been using this Goodyear service for commercialising truck tyres, the figure has currently raised up to 90, which means another step closer to the target of an area-wide service network in Germany. As estimated by Frank Titz, Manager Sales & Marketing Truck Tires at Goodyear Germany, around 150 service points will be necessary, of which 120 are already covered by their 90 partners. Because of continuing merging activities within the forwarding business, foreign markets have to be considered, too. “All big freight vehicle fleets are on the road all over Europe, so that service may not end at the frontiers”, Titz is explaining the motivation for the European-wide extension of the concept, named “Truck Force”. “By the end of 2001, we want to be represented at all main international traffic arteries, either from Portugal/Spain to Scandinavia and from France versus Eastern Europe.” Advantages are not only suggested for trade, but for Goodyear itself, of course. In fact, according to Titz, in Germany more than 50 per cent of all new truck tyres have been sold so far by their partners.

7th December 2000/by Tyrepress Editors

Tuning in Germany – History, Market Volume, Industry Trends

During the last three decades the tuning sector has become a sizeable branch of the German economy. A survey of the Verband Deutscher Automobil Tuner (VDAT) in 1994 recorded about four hundred businesses directly connected with the tuning sector. From 1994 to 1998 total turnover in the tuning industry showed an annual growth rate of just under three per cent. Compared with a 1994 turnover of 7.0 billion marks, latest estimates of the 1998 figure showed a total industry turnover of 7.7 billion marks. More recent figures are not yet available. A positive trend was also forecast for the year 1999 and estimated to be between two and three per cent to reach a figure of approximately 7.9 billion marks. This positive balance, however, is not exclusively generated by the tuning businesses, part of it is contributed by the manufacturing industry. Low-profile tyres (aspect ratio < 60) sold by the tyre manufacturing industry, for instance, are incorporated in the figures. Until the seventies the dominating theme in the industry was optimisation of engine performance, but during the last 20 years the tuners have more and more concentrated on a complete personalisation and harmonisation of the vehicle. In this context tyres and wheels take a decisive role, since this product group with its 27 p.c. turnover share in all VDAT member companies can claim the largest slice of the lucrative tuning cake.

7th December 2000/by Tyrepress Editors

More Orders For Tyre Pressure Control Systems

Beru AG (Ludwigsburg/Germany) has announced growing demand for its tyre pressure control system. As well as the BMW 3, 5 and 7 series, Mercedes S- and AMG E-class and SLK and Audi A8, the tyre safety device is now also available as an option for Mercedes CL Coupe and Audi allroad Quattro, and from autumn for the BMW X5.

7th December 2000/by Tyrepress Editors

Sava Tires Presents New “Effecta” Summer Tyre

Sava, the Slovenian tyre manufacturer – 60 p.c. owned by the Goodyear group since 1998 – presented the “Effecta” to the public for the first time in mid-March. This S/T summer tyre, developed in cooperation with its European group headquarters in Luxembourg, a non-directional successor to the “Exact” line, is to be introduced in the market in 28 sizes, from 135/80 R 12 68 T to 185/65 R 15 88 T, by June this year. More than 300 tyre traders in total from 35 countries, among them far-flung places like Iceland or Lebanon, had assembled in the idyllic holiday resort of Bled to see the new Sava product launched. The German contingent consisted of about 50 members of Team, which markets all segments (car, light truck, truck) of the Sava brand exclusively in Germany. The new tyre is the first new product development since Goodyear took over almost two years ago. It derives directly from the Luxembourg research and development centre and is thus destined to represent Goodyear “state of the art” technology. What this means and how the “Effecta” could support Sava raising brand awareness in Western Europe which is one of the tyre manufacturer’s most important aims can be read in the April issue of NEUE REIFENZEITUNG.

7th December 2000/by Tyrepress Editors

Gottfried Hess Becomes Goodyear Finance Boss In Germany

Gottfried (“Geoff”) Hess (58), up till now President of Goodyear Indonesia, is returning to Germany as head of finance for Goodyear and Dunlop in Germany.

7th December 2000/by Tyrepress Editors

team Reifen-Union Cooperates with VRG

The two cooperatives team Reifen-Union/Top Service Team KG (currently about 400 outlets) and Vereinigte ReifenFachhändler GmbH (VRG; currently about 200 outlets) have agreed a far-reaching cooperation on all levels, including the servicing of large customers and fleet management. An important ingredient is the immediate creation of a company called “Team Reifen Partner” GmbH + Co. KG (TRP), which will gradually incorporate both VRG and new companies as members. VRG members will still have to approve this measure officially in a meeting at the end of January. The team group, to date with a membership of 25 regionally successful tyre traders and as such the number one marketing group in the tyre market, will thus embrace also smaller and medium-sized tyre trading companies, whose members have already given their official consent to the plan. The new group based on the team/VRG cooperatives with more than 600 outlets is set to expand its base. An essential precondition for tyre dealers with local and regional operations and aspirations also to serve trans-regional customers, especially fleets and leasing companies, is full geographical coverage throughout Germany. At the same time the new partners want to coordinate their procurement and stocking policy and improve their purchasing terms and conditions.

7th December 2000/by Tyrepress Editors

Strength in Unity: The MFP 2000 Annual Meeting in Karlsruhe

The fifth annual meeting of the MFP partners, held by invitation of Michelin this year at Karlsruhe, had new performance standards for market progress, “Markt-Förderungs-Programm” (MFP), and current products as the main themes of its agenda. Approximately 500 guests had gathered under the slogan “Gemeinsam am Markt erfolgreich” (Successful in the Market Through Unity). Patrice Kéfalas, as spokesman for Michelin Germany’s sales management and the person responsible for the car and transporter tyre division, combined in his welcoming address the question: What added value can the MFP partner expect from the Michelin group? with a short résumé/look ahead, “We have increased our car and truck tyre production capacity considerably and improved price competitiveness. Now we are vigorously investing in our high-performance tyres. We shall also rejuvenate the Kléber and Riken products and their brand images. And we are doing all this with the aim of being successful with our partners and more successful than the competition.” The strength of the Michelin group with its more than ten per cent worldwide turnover growth last year also safeguards its partners’ future security, he said. Of increasing importance for the Clermont-Ferrand tyre manufacturer is the high-performance tyre market, not only because of the company’s commitment to Formula One. The market in fast tyres is booming, and Michelin is determined to emphasise its strong presence in this market with the new Pilot Primacy and Pilot Exalto. In order to be “successful in the market through unity” Michelin offers quite a number of solutions, which are described in the May issue of NEUE REIFENZEITUNG.

7th December 2000/by Tyrepress Editors

Foundation Of The Next MIRS-Factory In Höchst/Germany

The foundation stone for a MIRS-factory was laid in the presence of Ministerpräsident Koch from the area of Hessen/Germany. Pirelli is investing 100 million Euro to produce about 1.5 million ultra-high-performance tyres by the year 2005. MIRS will create 200 more jobs. In addition to its own investment, Pirelli will receive an additional government grant of about 15 million Euro for meeting special environmental requirements.

7th December 2000/by Tyrepress Editors

Focus Named ‘Car of the Year 2000’ In USA

Journalists at the Detroit Motor Show have voted the Ford Focus ‘Car of the Year 2000’. The Focus is produced in Germany, Spain and the USA.

7th December 2000/by Tyrepress Editors