MAN Nutzfahrzeuge, the commercial vehicle unit if MAN AG, expects to see a flat 2001 and is cutting 1,200 jobs in Germany and Austria. The vehicle manufacturer expects to see a 5-8% cut in the European truck and bus market in 2001 but intends combating this by increasing its own market share.
This year’s meeting of the German co-operation of independent tyre dealers under the umbrella of the retail brand “premio” had as its motto “time for take off”. Round about 125 outlets are members, with only a few having more than one service station. The downside of the premio network is that the “brand premio” is not well-known among end users. One reason for this is the fact that the chain is relatively young, about five years old. Of course a brand would be more popular if it were spread all over the country or – as service provider Goodyear would say – if more stations are on the net. But the premio managers are realistic, and it is not possible to grow by leaps and bounds. The competitors among the other groups of tyre dealers have restricted the market. And of course sometimes a member leaves the group after selling his business. Premio is part of the controlled distribution network of Goodyear in Germany which today covers round about 600 outlets. Premio wants one day to be what the group managers call the “lighthouse of the market”. Because the quantity targets have to be limited, Premio wants to be the best in terms of quality. In all criteria of an independent customer satisfaction analysis Premio performed better and even much better than the competitors – in all but two aspects, that is and these two were brand awareness and prices for endusers. It is hard to become the best in the market, but it is also hard to stay the best. How does it work? The best way is to continue to improve and optimise the modules of the system which the Premio Centre in the Goodyear headquarters makes available for the members. They not only try to develop new modules but also have to decide whether some of the older modules are no longer relevant. With more than 50 (!) modules the Premio offer is a leading player; taking just one of the modules available, the new software solution for the tyre trade called “tiresoft II” may well be the most modern in the market.
At the end of November Michelin invited motor journalists to a so-called “Winter Workshop” at the “Arctic Driving Centre” near Rovaniemi (Finland). The main topic of the event was of course the capabilities of winter tyres. Despite the very mild climate at the end of last year the tyre industry expects that with 18.4 million winter tyres, sales will reach a new record this season in Germany: Based on this Michelin says that customers will spend some three million DM for new tyres and service. As well as such basic market data, the Winter Workshop gave those present the chance to check out the advantages of modern winter tyres. To illustrate this the tyre manufacturer had prepared four different sections, focusing on influences on winter performance such as the tread depth, the age of the tyre and the tyre speed index and dimension. All in all, 24 combinations were tested and more than 50 journalists driving the test cars led to a great number of – sometimes astonishing – results, and the data allowed the establishment of average values for each section. Michelin says that the results of the workshop will have a bearing on future developments and the criteria for choosing the right tyre. Learn more about this in the January edition of NEUE REIFENZEITUNG.
Danish group Dek Ringen, with 31 members and 35 outlets, has joined the European point S network. The cooperation already had 700 outlets in France, Germany, Italy, Belgium and The Netherlands. The European Tyre Coordination Committee (ETC) coordinates all activities of point S members across Europe.
There are a lot of patents, some first registered in the 60s, concerning retreading using a ring system. Most of the patents belong to Marangoni, the majority shareholder of Ellerbrock. But the new tyre manufacturers were also thinking about the idea of a ring. There were also developments by Goodyear very similar to the Marangoni system, so that it came to a legal settlement. But this was long ago and ancient history – now Goodyear offers its own ring called “Uni-Circle”. Until now only one plant has existed in Europe where these rings are produced: in the Marangoni factory in Frosinone (Italy) so you don’t need to be a detective to understand that the Goodyear source of Uni-Circle is the Marangoni plant. Now Ellerbrock has also begun production of the tread in form of a ring, also called Ringtread system. Ellerbrock will be responsible for the markets of Germany, Austria, Switzerland and Denmark. Other countries may be added later, because Ellerbrock will produce the modern tread patterns popular in central Europe. Capacity of the new facility will be 300 rings per day. One benefit of the rings in comparison with traditional flat tread patterns for retreading is the higher flexibility in production: charges of twenty rings are no problems in the new plant. But there are also benefits for the retreaders: they can save material, time, and because the process is totally automated, mistakes in production caused by human error – which might lead to splice separations – are nearly impossible. And the ring looks exactly like a new tyre. The target of Ellerbrock with the Ringtread system is not to change from traditional truck tyre retreading but to find new customers.
Continental has announced that the prices of its passenger, van and 4×4 tyres sold in Germany will go up by four per cent from 1st August. Higher costs of raw materials are being blamed for the increase, particularly the price of synthetic rubber and carbon black. The price hike does not apply to markets outside Germany.
TYRES & ACCESSORIES, on hearing stories of a Continental sale of National Tyres and Autocare decided to put the question to National. In response to enquiries about the possible sale by Continental, Roger Hawkins, Managing Director of National’s Retail division told TYRES & ACCESSORIES, “Continental has no immediate plans to sell National Tyres, rather it has invested a considerable amount into the fast-fit chain in the past 18 months on branch refurbishment and acquisition of “High Street” locations and will soon be unveiling an ambitious new fleet programme.” National Tyres and Autocare is a wholly owned subsidiary of Continental AG and reports to Continental AG in Germany. If the Equity were to be sold off it would send shock-waves through the UK retail and wholesale trade.
Goodyear, supplying nearly 50 original equipment runflat tyre fitments to eight manufacturers, is the world leader in runflat tyres. The latest EMT (Extended Mobility Technology) fitment is on the Mini, a new product from the BMW Group which will have the Goodyear Eagle NCT5 EMT runflat tyres as an option. The company has runflat manufacturing capability in Fulda, Germany, and at plants in the USA.
After only one year, Dr. Paolo Masera (59), boss of Pirelli Germany, has left the company to take over responsibility for Pirelli in Brazil. His successor is Dr. Klaus Betka, up till now production chief. Betka should only be regarded as a short-term solution for two or three years, as it is said that he has already signed a contract for early retirement.
At a press conference, Formula one boss Bernie Ecclestone confirmed that Moscow will host a Formula One Grand Prix event, probably in 2003. A new circuit is being built on a site south of the city, at an estimated cost of 112.7 m Euro. No new race will be added to the F1 calendar, so Moscow will replace an existing event. Both Italy and Germany currently stage two races, so one of these is favourite to be dropped, although a possible ban on tobacco advertising at the race in Belgium may make that event unattractive to sponsors, and thus vulnerable.
The world-wide market for agricultural machines and tyres is has been characterised by a rationalisation processes over several years. The leading competitors in the tyre sector (Michelin-Group, Trelleborg Wheel Systems (TWS), Continental and Goodyear) have more or less completed repositioning themselves in the market. The widest multi-brand variation has been attained by the Michelin-Group, which covers with its four brands (Michelin, Kleber, Taurus and Stomil) all price-segments and applications. However, the development of this tyre segment cannot be viewed in isolation. It is influenced and defined by a number of fundamental and mutually connected parameters. These are: · the general economical development of the agricultural sector, · the changing structure of the German agricultural sector since reunification, · seasonal influences/aspects (e.g. weather conditions) and · sales, numbers and specifications of agricultural machines (especially tractors). In Germany fewer and fewer farming companies have concerns about a permanently increasing average area of land – a trend that can be observed throughout the rest of Europe. At the same time agricultural machinery is becoming more powerful, larger and faster, and the tyre manufacturer has to produce a product that can cope with these demands and yet remain gentle on crops to ensure maximum yield. In the first half of the year 2001 the already decreasing number of machinery sales found an additional seasonal reason in the sinking investments of the farmers, due to the BSE and the FMD-crisis. The increased cost-consciousness of the farmers became obvious in an trend towards cheaper brands. In the second half of the year the tyre market recovered a little bit from its bad results in the first six months but the overall negative figures could not be overcome completely so that ultimately a five percent loss was expected, compared to the previous year. This meant a total number of 220,000 tractor tyres sold in Germany (radial: 143,000 pieces).
Never before so many winter tyres were sold in Germany. The dealers association BRV estimated 17 million units (= +15.3%) for 1999. Also the aftermarket in summer tyres was in plus (+0.9%) with 23 million in total.
Degussa-Hüls AG of Frankfurt/Main (Germany) is to increase prices by 5% for precipitated Silicas and Silicates effective from June 15. The company argues that energy cost increases could no longer be offset by other measures. Silica is an important component for the reduction of rolling resistance in ‘green tyres’, as are rubber silanes and rubber blacks.
Michael Schwöbel (37), who has been with Pirelli since 1982, has been appointed to the board of Deutsche Pirelli Reifen Holding GmbH, with immediate effect, responsible for finance and control. His predecessor, Claudio de Conto, has been appointed Director of Planning and Controlling at the parent company in Milan.
“Tomorrow already, today will be yesterday” – there is hardly anything else coming so close to this fact than the internet. Whereas two years ago in Germany, the percentage of people being connected to the internet was around 9 per cent, this figure went up to 16 per cent in the last quarter of 1999 and achieved more than 20 per cent, i.e. 13.4 million online users by the end of March 2000. And, relying on market researchers, the peak is still far away. It is supposed that in Germany another 10 million people will use the internet by the end of the year. Thus, probably the number of people with particular homepages will continue to rise very quickly. Meanwhile, this fact has also got about in the tyre business, which can be underlined by the variety of companies who presented their websites on the REIFEN 2000 in Essen. Would it now be possible – after books, software and music – to download tyres, too? Of course, tyre dealers still have an advantage: there must always be someone for mounting the tyres. For certain reasons tyre dealers do not really want to get to like being in this position, as they often feel to be “degraded to service operators”. In this case, however, they should realize the opportunities of the internet for being able to “distinguish themselves as service operators”, although there is hardly anyone today, who can foresee the development of the tyre dealers’ business over the next five or ten years. Find out more in the November issue of NEUE REIFENZEITUNG.
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