Marangoni’s plans for the Stunner brand
As from this spring, Marangoni Tyre is launching an effort to broaden its customer base in Germany – at the same increasing its tyre sales in general – for their second brand Stunner. New partners are being sought in the trade for the distribution of this second brand. The German market has so far not been very much exposed to Marangoni’s second brand, and the corporation hopes to introduce the tread design formerly known as ‘Zeta ESC’ to the market under the name of Stunner ‘Scudo’. The ‘Zeta Linea’, successor to the ‘Zeta ESC’, will take its place within the Marangoni product range, now that it is available in many new dimensions up to 19 inch. Further, at the Essen tyre trade show, Marangoni intends to announce that the ‘Vanto’ tyre model will take over from the ‘Heron’ model and the Italians will officially present this new tyre to the international trade press soon afterwards. The asymmetrical Vanto will be available in sizes up to 16 inch, maximum 235/55 R 16W and, according to PR and Communications Manager Mario Apolloni, its introduction will herald a ‘very special and important moment’ for Marangoni.