A New Breed?
It has both the M+S mark and the Snowflake, but its rolling resistance is said to be comparable with a summer tyre. It reportedly has the slush grip of a premium winter tyre, but weighs 700 grams less and is quieter. No it’s not a riddle, I am of course referring to the new Optimo 4S, a tyre that manufacturer Hankook is promoting as the first in the next generation of all-season tyres.
Hankook’s decision to place the Optimo 4S centre stage on the company’s large Essen show stand (situated right opposite the entrance to Hall 3) is particularly resonant in light of the difficulties the winter/cold weather tyre market has been facing in supposedly safe ‘winter’ markets like Germany. From the talk going round Essen it was clear around 7 million of last winter’s unsold cold weather tyres were still floating around the German market in May. Could that be why Hankook decided to promote the all-season tyre, its hybrid silica compound and its built in ice/snow/slush/rain performance properties?