Could Laser Tread Reader Be the Next Speed Camera?
A new laser tread depth measuring system for moving traffic could become the next speed camera. And while speed cameras have become known as the driver’s nemesis, this idea has already been recognised for its marketing value. ProContour GmbH, the German company behind the H3-D device recently won a mark of distinction in the Reifen 2008 Innovation Awards in the Service/Marketing Ideas category. In fact, Tyres & Accessories has learnt that the German police force and one or two well-known tyre manufacturers have already expressed an interest in placing significant orders.
Working on the principle of laser triangulation, the ProContour H3-D is likely to make a significant contribution to road safety if enough end up being bought and operated. The moment T&A saw the device in action in Essen, all the surveys about a third of the UK car parc running on dangerous worn tyres sprang to mind. Obviously many consumers won’t change their tyres unless they are told to, so why not tell them?