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Superior Industries says no to TTC 2020 presence, evaluating effectiveness of exhibitions

Anyone searching for Superior Industries Europe’s stand at next year’s The Tire Cologne will look in vain. The wheel manufacturer says it won’t exhibit at the trade show. Gerald Steinmann, Superior Industries’ director of marketing and e-commerce for the aftermarket, explains why.

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Related news:

  1. Tyres & Accessories at the heart of the tyre industry
  2. Big names signed up to The Tire Cologne 2020
  3. Michelin pulls out of The Tire Cologne
  4. Fingers crossed: TTC organiser awaiting official recommendations
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ATS celebrates half a century of wheel making

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ATS Alloy Wheels turns 50 this year, and is marking the occasion with the launch of a new slogan – Nothing beATS Performance – and a major promotional campaign.

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Related news:

  1. ATS Wheels confirmed as official wheel supplier for 2017 DTM season
  2. Uniwheels business boosts Q1 2018 sales, profit at Superior Industries International
  3. UK car production a factor in lower Q3 2018 volumes for Superior Industries Inc.
  4. F4 supplier ATS starts partnership with US Racing
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