The use of tracking apps will help keep trade fair visitors safe, says Koelnmesse. The organiser of The Tire Cologne, which will be held as a one-off hybrid “extra edition” next year in place of the cancelled 2020 event, has shared details of its eGuard indoor positioning system.
On 16 November, the supervisory board of Koelnmesse terminated its working relationship with chief operating officer Katharina C. Hamma (52) with immediate effect. According to the company, the board fired Hamma “in light of differing views on the future strategic direction of the company.”
Trade fairs as we’ve known them belong “in the past” now. This was the comment made by Gerald Böse, who, as president and chief executive officer of Koelnmesse, is the man behind a new trade show that intends to break from the traditional format. Speaking yesterday at a press conference in the city where a new show will debut next year, Böse outlined how The Tire Cologne will be different to past tyre exhibitions, and shared the means by which it will address current needs within the industry.
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