Pirelli North America has partnered Atlanta, Georgia based The Ray, a non-profit which has helped to develop a net-zero highway testbed. The 18-mile stretch of Interstate 85 in West Georgia is located near Pirelli’s US production facility in Rome, Georgia. Pirelli states the partnership “aims to advance research and solutions in areas such as technology for road safety, circular economy, EV charging infrastructure, renewable energy, and environmental and social impacts of tyres and roads.” Pirelli has joined The Ray’s advisory board and will contribute to its strategic thinking around roadways of the future. Projects include future rubber-modified asphalt projects and the use of tyre-derived aggregate for stormwater galleries. Pirelli is also joining “a multi-tiered partnership focused on tyres and the circular economy.” This intends to drive forward education, innovation, solutions development and sharing best practice.