Marangoni Commercial & Industrial Tyres, which manages the group’s direct retreading business often through the Marix brand backs geolocation as an innovative tool for improving efficiency in sales and service.

For an organisation like Marangoni Commercial & Industrial Tyres – which covers the whole of Italy and comprises agents specialising in the sale of tyres for industrial applications (specifically truck and earthmover tyres), as well as in the selection and collection of casings – efficiency and response to customer needs are critical success factors.