Within less than 100 days, Bibendum – better known as the Michelin Man – has travelled through 44 countries and clocked up a staggering 1.3 million miles on his journey. He’s been out and about as part of Michelin North America’s geocaching event, held to celebrate the tyre maker’s 125th anniversary. This quest has now come to an end, and the company says using geocaching as a means to mark 125 years in the business was an “ideal match” for Michelin’s vision of mobility.