Prometeon Tyre Group UK Ltd has named GB Tyres UK Ltd as Formula brand partner for the UK & Ireland. According to the companies, the Formula truck and bus tyre range “benefits directly from Prometeon’s technological know-how and manufacturing expertise, providing a high quality TBR range that is specifically aimed at a more value orientated market”. Characterised as “a robust and hard working on-off product”, the Formula TBR range is said to provide “performance, long-life and affordability” and is available in key sizes across the UK dominated regional segment.