GfK: Japanese Tyre Makers Control 70% of Major Indonesian Replacement Markets
A GfK Indonesia retail audit, covering the area of Jakarta and Surabaya, of passenger car tyres in July 2009 reported close to 110,000 units of car tyres traded in retail level, with sales worth more than $6.75 million. According to the retail census, there are currently a total of 435 shops retailing car tyres which consist of: 300 Car Tyre Specialists, 110 Car Garages and 25 Fast Fitters. Car Tyre Specialists made up the bulk of the passenger car tyre retail sales with 85 per cent of units sold through this core channel. These results clearly show consumers’ preference to “specialised” shops when replacing tyres.