HiQ calls TAFF Retailer win its “biggest success” of 2011
Plymouth HiQ franchisee Pilgrim Tyres Ltd claimed the inaugural Tyre Retailer of the Year TAFF Award at this year’s ceremony last week; an achievement the fast fit network is calling its “biggest success story of 2011”. The victory was the result of its performance in an assessment programme including a 30-point mystery telephone call, and a clandestine branch visit designed to observe how the branch operates in real-life conditions. The award was supported by Encircle Marketing. HiQ Plymouth’s franchisee Bob Saunders said: “I am absolutely over the moon. I am delighted to win this award and it is with great thanks to the team I have around me.