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Best of both worlds – ATG retains its independence while benefitting from Yokohama’s R&D capabilities

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If it’s not broken, don’t try and fix it. Yokohama Rubber Company took this idiom to heart following its acquisition of the Alliance Tire Group (ATG) in July, and for good reason it seems. Speaking with media for the first time since the deal’s closure, ATG’s head of marketing for Europe, Ole Baek, noted in October that Yokohama Rubber is more than happy to keep things the way they are for the time being.

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Alliance: Yardmaster is ‘king of forklift tyres’

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Alliance Tire Group is marketing the Galaxy Yardmaster SDS as the ‘king of forklift tyres’. Developed and designed for warehouse operations, all kinds of loading and unloading work, shop-floor as well as port and yard operations, the Galaxy Yardmaster SDS is said to be “a true workhorse for long and demanding tasks”.

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ATG introduces Galaxy Yardmaster SDS forklift tyre

All hail! Alliance Tire Group (ATG) opines that if there was a king of forklift tyres, then the Galaxy Yardmaster SDS would have “excellent chances to acquire that position.” This regal range of solid tyres is being rolled out in sizes suited for fitment on forklifts and container handling carts weighing from 1 to 5.5 tonnes; the first dimensions came to market in April, and ATG indicates that the full portfolio will be available by the end of next month.

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Strong product line up for ATG at Bauma

The Alliance TyreGroup (ATG) will use the Bauma 2016 show in Munich to launch a row of innovative tyres, the manufacturer states. The 31st edition of this world leading trade fair for construction, building and mining machinery and equipment will see the Galaxy Beefy Baby SDS skidsteer tyre in size 31 x 10-20 exhibited.

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ATG announces European market price rises

The euro has lost approximately 19 per cent of its value against the US dollar in the past year, and to compensate for this “unfavourable exchange rate” Alliance Tire Europe has announced price increases of up to five per cent for its products. Increases will apply as of 1 September 2015 and affect all product categories manufactured and sold by the company under Alliance, Galaxy and Primex brand names.

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  1. Best of both worlds – ATG retains its independence while benefitting from Yokohama’s R&D capabilities
  2. Alliance Tire Group introduces 10 year warranty on certain agricultural tyres
  3. It’s all AFC for ATG
  4. Strong product line up for ATG at Bauma
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RH Claydon goes to LAMMA with full brand portfolio

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A major UK wholesalers in the agricultural tyre segment, RH Claydon will exhibit at LAMMA in late January with 62 years’ experience behind them. The company boasts a wide range of brands and fitments to meet the needs and requirements of the sector; sales and marketing director, John Parker said, “the agricultural or (off-highway) market is what we do best and is definitely the area that the industry judges to be our core sphere of expertise.”

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It’s all AFC for ATG

ATG used Reifen 2014 as a platform for presenting itself as a company and for presenting its goals. At a press conference during the Essen show, CEO Yogesh Mahansaria led top management, including chief of marketing and sales Angelo Noronha and head of research and development Dr. George Ronai in a talk about products and plans.

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GPX Expands, Buys Starbright Tyre Factory in China

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Bryan Ganz, president and co-CEO of GPX adds: “Starbright significantly expands GPX’s presence in the Asian market and allows us to directly service our growing international markets”. In addition to the acquisition of Starbright, GPX is pleased to announce the hiring of Phil FitzGerald as the managing director of the Hebei Starbright factory. FitzGerald will assume the responsibility of plant modernization and refurbishment with the goal of transforming the Starbright factory into a world-class production facility focused on the manufacture of work-tyres.

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