Hankook Design Acknowledged at iF Awards
Hankook Tire has picked up awards for the design of its enfren and Optimo 4S tyres at the iF Product Design Awards 2009 ceremony, held in the German city of Hanover. The two tyres became the first passenger car tyres to ever win the design award organised by the International Forum Design. They were both awarded in the ‘Transportation’ category, and were judged according to their technology, environment friendliness, functionality, safety and design quality.
The tyres are appraised independently for their quality and performance in terms of the environment and fuel efficiency, and Hankook attributes the tyre’s recognised innovative qualities to its consistent 5 per cent investment into its Kontrol Technology programme, which it states is one of the highest proportional levels of R&D investment in the tyre industry. The enfren tyre was launched in Korea in June 2008 and according to the Korea Automotive Technology Institute reduces rolling resistance by 21 per cent and improves fuel economy by two per cent. The Optimo 4S is currently the only tyre in the world and first all-season tyre ever to receive the famous German eco-label, the Blue Angel (Der Blaue Engel, in use since 1978 and considered to be the world’s first environmental-related label for products and services).