Bridgestone & TIA Educating Consumers With New Video
Bridgestone Americas is helping consumers make informed choices through the production of a short video that will be launched in time for ‘National Car Care Month’ in April. The company has teamed up with the Tire Industry Association (TIA) to work on the seven-minute video, which is available for viewing online.
The video, titled ‘Passenger Tire Replacement’, is comprised of three modules: Module 1 discusses tyre sizing and how the information contained on the vehicle tyre placard helps consumers select the best tyre and inflation pressure for their vehicle. Module 2 helps consumers understand tyre replacement guidelines, most importantly the proper installation when replacing only two tyres and the consequences of improper installation. Module 3 educates consumers on the critical issue of tyre rotation, and how proper tyre rotation can save consumers money, fuel and ensure maximum tyre life and performance.