Michelin Interested in Showing Eco-Characteristics in Formula One
Reports starting with Bloomberg suggest that Michelin is seeking ways to re-enter Formula One on the condition that the tyres’ ability to affect fuel consumption positively. Jean-Dominique Senard, a Michelin managing partner, said that the company was in “formal discussions” with the FIA, telling Bloomberg that the company’s ability to supply the sport’s tyres would hinge upon new rules to show the ecological benefits tyre technology can achieve – one of the mainstays of Michelin’s corporate message.