Environmental award for BluEarth-1
At this month’s Pneu Expo 2012, Yokohama’s flagship eco tyre the BluEarth-1 was awarded a Pneu Expo Innovations Trophy. Trophies were given for excellence in one of three categories: environmental actions, shop equipment innovations, and service innovations. The Japanese tyre maker was awarded the trophy for environmental actions, recognising the BluEarth-1’s contribution to bettering the environment through improved vehicle fuel economy.