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Volkswagen Group UK First Car Company to Join TyreSafe

Volkswagen Group UK Ltd has become the first vehicle manufacturer to join TyreSafe. The five brands which make up the Group – Audi, SEAT, Škoda, Volkswagen and Volkswagen Commercial Vehicles – have become full members and will participate in a series of national campaigns highlighting the importance of tyres in road safety.

“The addition of a vehicle manufacturer to our organisation is an important step forward for TyreSafe,” comments Rob Beddis, chairman, TyreSafe. “As we continually expand and engage with the wider automotive industry, the Volkswagen Group’s extensive experience of dealing with motorists and fleets will be invaluable to future TyreSafe campaigns. We look forward to receiving a fresh perspective and input, helping to reduce the number of accidents caused by defective tyres.”

11th February 2009/by Tyrepress Editors

Skoda Launches Tyre Awareness Programme

Skoda retailers are offering free tyre checks at participating dealerships across the country. John Bower, head of aftersales at Skoda UK, commented: “Whilst anti-lock brakes, air bags, seatbelt pre-tensioning and ESP are common on most modern vehicles, the tyre is still perhaps the most important safety feature of all and we want our customers to be completely informed of this safety aspect.”

5th February 2009/by Tyrepress Editors

Kwik-Fit Unveils Wall of Shame

It’s not as glamorous as the Pirelli Calendar – which this year features an African backdrop and a bevy of elephants to complement the traditional array of stunning models – but the Kwik-Fit Tyre Wall of Shame is arguably just as compelling, and the company says it is the perfect gift in helping keep loved ones safe on the roads next year.

Kwik-Fit’s Tyre Wall of Shame 2009 calendar features a dozen shocking images of the most dangerous tyres customers brought into Kwik-Fit centres during 2008. The truly frightening part is that, whilst each tyre represents the worst example seen in that particular month, the monthly specimen represents just the tip of the iceberg. Kwik-Fit says it saw enough tyres like these in 2008 to fill at least 50 calendars.

5th January 2009/by Tyrepress Editors

‘The Stig’ in Pole Position at ETB Fundraiser

Stratford-upon-Avon’s latest First Stop dealership, ETB, opened in style with a weekend of fundraising activities and a visit from the original Top Gear ‘Stig’ (aka Perry McCarthy). The dealership, on Masons Road, raised funds for the MS Society and carried out free tyre checks for customers who dropped in.

5th November 2008/by Tyrepress Editors

NTDA Awarded TyreSafe Awareness Prize

Tyresafe has given the National Tyre Distributors Association its tyre safety award for the NTDA’s contribution to raising public awareness of the importance of tyre safety. The NTDA was recognised for its contribution British Tyre Manufacturer’s Association (BTMA) Tyre Industry Dinner in Solihull on 26th September 2008. Rob Beddis, chairman of TyreSafe, presented the TyreSafe award to NTDA chairman Peter Gaster. The NTDA says that the award is a tribute to the association’s hard work and commitment to keeping Britain’s motorists safe on the roads.

“The NTDA has made a significant contribution to raising awareness of the importance of tyre safety and are worthy recipients of the TyreSafe award,” said Beddis. “NTDA members have given their full support to Tyre Safety Month, and have also been rigorous in running their own tyre safety campaigns, notably the recent tyre ageing campaign held in conjunction with the RAC Foundation, which reached out to motorists via TV, radio and press to raise awareness of the dangers of driving on over-aged tyres.”

8th October 2008/by Tyrepress Editors

Tyre Inflation Message Still Ignored, Says TyreSafe

The message is still not getting through, says TyreSafe. Motorists are continuing to place their own lives, as well as those of passengers and other road users at risk by ignoring the dangers of incorrect tyre inflation. As Tyre Safety Month gets underway, the safety organisation has reported on Department for Transport statistics showing that illegal, defective or under-inflated tyres were a contributory factor in the death of 43 motorists in 2007, and played a part in a further 984 accidents.

30th September 2008/by Tyrepress Editors

Tyre Safety Month Gets Underway

It might not be October just yet, but Tyre Safety Month began in earnest yesterday when TyreSafe demonstrated the effects of driving with under-inflated tyres at the Millbrook test centre in Bedfordshire. This year’s awareness raising campaign puts simple tyre pressure maintenance well and truly at the centre of the safety agenda. When October’s Tyre Safety Month begins, TyreSafe will use publicity in the print, online and broadcast media to advise motorists to check their tyre pressures and stay safe on the roads. TyreSafe’s demonstrations clearly showed the market negative effects of driving with underinflated tyres particularly with regard to: cornering, handling, fuel economy and temperature.

According to TyreSafe, the latest statistics released by the Department for Transport show that illegal, defective or under-inflated tyres were a contributory factor in the deaths of 43 motorists in 2007, and played a part in a further 984 accidents. New research conducted by TyreSafe has highlighted the scale of the problem, with more than half of motorists surveyed admitting that they had not checked their tyre pressure in the last month, the maximum period recommended by TyreSafe between pressure checks.

24th September 2008/by Tyrepress Editors

Tyre Safety Month is on its Way

This year’s Tyre Safety Month (October 2008) will focus on the importance of tyre pressure in vehicle safety, with the campaign being designed to help motorists understand the dangers of under and over-inflated tyres, as well as raising awareness of how, where and when to check tyre pressure. And according to the organisers, there are plenty of opportunities for the trade to get involved:

Promotional materials

TyreSafe has developed a number of promotional support materials, available for free from its website. Posters advertising free tyre checks can be downloaded, along with leaflets for consumers explaining the importance of tyre pressure and tread in vehicle safety, and press release templates that you can use to send your local press. All you have to do is fill in your company’s details and send the article to your paper. A limited amount of printed material is also available by calling 020 7457 5040.

4th September 2008/by Tyrepress Editors

National Offers Free Tyre Ageing Checks

National Tyres is supporting the NTDA’s tyre ageing campaign, launched in August this year, by offering free tyre checks for all customers. The campaign is aimed at consumers to highlight the safety issue of ageing tyres, especially those over 10 years old, which have been linked to serious and fatal road accidents.

3rd September 2008/by Tyrepress Editors

Kwik-Fit Fleet Agrees Contract with Leasedrive Velo

Kwik-Fit Fleet has won a new 12-month contract to provide a wide range of fast-fit services to Leasedrive Velo, one of the largest independent privately-owned vehicle management groups in the UK. Kwik-Fit Europe’s largest independent fast-fit company, was a long-standing supplier to both Leasedrive and Velo before they merged at the beginning of 2007 to form a combined operation now managing around 17,500 vehicles.

Kwik-Fit Fleet is a preferred fast-fit supplier to the combined Leasedrive Velo business covering the supply of tyres, exhausts, batteries, brake parts and MoTs as well as the provision of tyre safety checks at client premises alongside a replacement tyre service. In addition, Kwik-Fit Fleet will continue to provide a vehicle service booking facility to companies that were customers of Velo prior to the merger.

8th February 2008/by Tyrepress Editors

NTDA Supports Tyre Safety Month

NTDA chairman Peter Gaster has called on members to support the TyreSafe tyre safety month. According to an article on the association’s website Gaster said: “This initiative is a fantastic opportunity for all retailers to promote the tyre safety message and encourage motorists into their depots for free tyre checks. NTDA is right behind this exciting initiative and we hope that all our members will use the excellent array of posters and leaflets which are available to promote the campaign.”

Independent tyre retailers, garages and franchise dealers are being encouraged by TyreSafe to offer their customers free tyre safety and pressure checks. According to TyreSafe, almost 25 per cent of cars and vans on the roads in the UK have at least one badly worn or illegal tyre and tyre safety checks are an excellent way for retailers to encourage motorists to visit their premises.

7th September 2007/by Tyrepress Editors

Kwik-Fit Shows Support to Bridgestone Safety Campaign

Kwik-Fit has pledged its support to Bridgestone’s “Think Before You Drive” campaign – which is their contribution to the United Nations Global Road Safety Week taking place during 23rd – 29th April.
Throughout the entire week Kwik-Fit will donate its fitters and premises – nationwide – to conduct free tyre checks on behalf Bridgestone. All motorists are welcome to a free, no obligation tyre check up at any one of Kwik-Fit’s 670 UK centres, without appointment.
Bridgestone’s initiative “Think before you drive” advises drivers of the four basic steps to improve safety. These are:

– Always wear a seat belt
– Use a suitable child seat
– Position the head rest correctly
– Ensure your tyres have the right pressure and sufficient tread depth.

25th April 2007/by Tyrepress Editors

Bridgestone Urges Motorists: Think Before You Drive

Bridgestone is again urging motorists across the country to “Think Before You Drive”, as its campaign to encourage drivers to check the safety of their tyres enters a third year. In an effort to reduce accidents in the UK, Bridgestone joined forces with the RAC Foundation and FIA Foundation in 2005 to launch the Think Before You Drive campaign – and this year will see more activity than ever before.

“Since the campaign began, we have carried out tens of thousands of free tyre checks across the UK and Europe, in an effort to show drivers just how important their tyres are,” said John McNaught, managing director of Bridgestone UK. “Shockingly, we have found that only 6.5 per cent of vehicles had all four tyres correctly inflated, with at least one in eight cars having at least one tyre significantly under-inflated.”

20th April 2007/by Tyrepress Editors

RMA Outlines Its NTSW Events

(Akron/Tire Review) The RMA says it has a full schedule of events planned around the upcoming 2007 National Tire Safety Week, Apr. 22-28. Some of the events precede the scheduled NTSW.

RMA said that more than 17,000 tyre retailers – tyre dealers, mass merchants, discount chains and auto dealers – plan to participate in NTSW, and will be passing our brochures, holding tyre safety events, offering free tyre checks and more.

During the week of Apr. 16, RMA, Goodyear and Wal-Mart are co-sponsoring tyre care and safety events in Cincinnati, Atlanta, Jacksonville, Houston and Dallas. On Apr. 21-22, all Wal-Mart Tire and Lube Express locations will likely offer free tyre pressure check lanes, and Sam’s Club locations will offer Be Tire Smart brochures.

16th April 2007/by Tyrepress Editors

NTDA Supports Drive Smarter Campaign

The NTDA has pledged its support to the government’s most recent effort to reduce CO2 emissions. The Drive Smarter campaign will encourage motorists to check their tyre pressures, amongst other things.

Commenting on the Drive Smarter Campaign NTDA Chairman John Tarbox said today: “We are fully supportive of any initiative to reduce CO2 emissions and especially drawing motorists attention to their tyres – all our research shows that motorists do not check their tyres as often as they should.

16th March 2007/by Tyrepress Editors