Bridgestone-supported dealer network First Stop has over the past few months held a series of roadshow appearances across the UK, helping to educate drivers about the importance of tyre safety. The events involved the First Stop team visiting nationwide locations to raise awareness of the importance of checking tyre pressures and depth. The decision to do so was inspired by Bridgestone’s recent online survey, which showed that over 88 per cent of motorists don’t check their tyre pressures weekly (according to 1,500 female and male UK car drivers, aged 18-55+ years questioned in March 2009).

Speaking about the roadshow Dan Woodward, retail marketing analyst for First Stop said, “This was a great opportunity for us to get out and meet new and existing customers. We were surprised by how many motorists taking advantage of the free tyre checks were driving on tyres which were incorrectly inflated or had dangerous levels of tread depth.”