Tigar Benefits From Michelin’s Commitment
Tigar, based in the Serbian town of Pirot, has a domestic market share of about 52 per cent. This strong foothold on the local market is at least partly due to technological support and know-how supplied by Michelin. At the same time the privately owned company sells a significant proportion of its annual production (3.2 million tyres) abroad. In particular France and the UK are important export markets for Tigar. Currently there are certain restructuring measures taking place in the company, which could also affect the future of the Tigar brand in the Michelin Corporation as well as the future of the factory itself.