Vipal: Aiming for the Top Three
Already represented in more than 90 countries, 2006 saw Borrachas Vipal’s exports grow roughly 30 per cent as the retreading materials and repair company took steps to increase its presence in the main European markets. Going forward, Vipal’s willingness to utilise its strong production capacity should not be underestimated. Early indications are the Brazilian company is making headway in its plans to become a top-three player in the European retreading materials market.
The Brazilian retread market, the second largest in the world, covers approximately 8.5 million units, 90 per cent of which are cold retreads. Here, on home turf, Vipal controls a commanding lead in terms of market share, holding roughly 43 per cent. Such a figure is streets ahead of the well-known European market leaders’ South American subsidiaries (Marangoni do Brasil, for example, has a market share of around 6 per cent).