Euro-Tyre-Infinity Employees ‘Pump the Pedals’ for Charity
‘Ride for the Roses’ is a well-known charity event initiated by seven-time Tour de France winner Lance Armstrong. First held in Austin, Texas, a Ride for the Roses race has been run annually in the Netherlands since 1998. This year’s event was held in the city of Venlo on September 5 and attracted more than 11,000 participants, including eight motivated employees from Dutch wholesaler Euro-Tyre. Together the Euro-Tyre cyclists covered a combined total of more than 900 kilometres and their contribution to the Dutch Cancer Association, the KWF, was boosted by an additional donation from company management.