Statistics shared at Continental’s recent European ContiWinterRoadshow indicate that a total of 73.8 million winter passenger car and 4×4 tyres were sold in Western Europe last year and a further 18.7 million in Central Europe. These figures are up 12.8 per cent and 10.7 per cent year-on-year respectively. Last year’s sale of 92.5 million units is viewed as a ‘peak’ for winter tyres; Continental says it expects sales to stabilise at around 90 million by 2015. This year, the German manufacturer anticipates that both the Western and Central European markets will experience a moderate decline; it estimates 65.8 million winter passenger car and 4×4 tyres will be sold in Western Europe and 17.7 million in Central Europe.