GiTi launches GT Assist
During December GiTi Tire (UK) Ltd. launched its commercial vehicle roadside service assistance programme throughout the UK and Republic of Ireland. The so-called soft launch of the programme began on 1 December with pre-launch information released during November. Afterwards the company’s four key regional salespeople visited 98 per cent of the company’s dealer partners in the month that followed. The soft launch is now being backed up with complete nationwide implementation and a “big push” across the UK and Ireland. Tyres & Accessories met with GiTi Tire (UK) sales and marketing director Truck and Bus, Tony McHugh and marketing director Europe – Commercial Tires, Peter Foulkes to find out more.