Michelin shows agri ‘flagship’ prototype at SIMA
According to Emmanuel Ladent, president of Michelin’s Agricultural Tyres global business unit, exhibitions like the Paris-based SIMA show give the tyre maker an opportunity to demonstrate its capacity for innovation. Speaking at SIMA, Ladent commented that “trade shows of this size serve as showcases that enable us to demonstrate the tangible solutions we develop for our customers, whether they are users, dealers or equipment manufacturers.”