Racing Ahead
Last July Tyres & Accessories attended the opening of the completely refurbished HiQ outlet in Nuthall road, Nottingham. The reason for our visit to the East Midlands, and what set this particular occasion apart from the numerous store openings that take place each year, is that the revamped Nottingham store was representative of things to come at HiQ. The Goodyear Dunlop group chain of retail fast fit outlets, as we reported in detail within our September 2007 article “What the HiQ “Revolution” Looks Like, was embarking of a programme of standardising its brand image and expanding its nationwide profile considerably. Six or seven months later, these plans are still in their early stages, but with some 30 outlets already refurbished, definite progress has taken place.