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Pirelli thanks customers for Tyre Manufacturer of the Year TAFF award

Pirelli has thanked customers and staff after being named Tyre Manufacturer of the Year at the National Tyre Distributors Association’s 2011 Tyre and Fast Fit (TAFF) Awards. Dominic Sandivasci, managing director of Pirelli UK commented: “We are delighted to receive this prestigious award which recognizes the hard work and effort of the entire Pirelli team in delivering the premium products and services demanded and deserved by the UK industry. I am extremely proud of our UK team for their contribution towards this prestigious accolade, and would like to place on record our grateful thanks and appreciation to everyone who voted for us.”

26th October 2011/by Tyrepress Editors

Pirelli “deliberately conservative” in F1’s first visit to India

Pirelli’s motorsport director Paul Hembery says the newly-introduced Indian Grand Prix, taking place at the recently-constructed Buddh International Circuit near the manufacturer’s Indian HQ in New Delhi, has led to Formula One’s tyre supplier taking a “deliberately conservative” compound line-up “simply because on a brand new circuit you are never quite sure of the exact race conditions you will encounter.” With the track never having been used before, Pirelli has opted for a tyre nomination that should cover every eventuality, with the P Zero Silver hard tyre – making its final appearance of the season – alongside the P Zero Yellow soft tyre.

24th October 2011/by Tyrepress Editors

Pirelli’s ‘Let’s Dance’ campaign “celebrates” F1 involvement

Pirelli is capitalising on its Formula One involvement in a typically spectacular way with its “Let’s Dance” video. The supplier has generated plenty of column inches for tyres with its involvement in the sport, and has announced a special edition passenger car product for 2012, named after the P Zero Silver compound. The night of 8 September 2011 – the day before the Italian Grand Prix – saw the campaign video shot in Milan, with the events filmed also marking the announcement of the limited edition tyre.

18th October 2011/by Tyrepress Editors

Vettel claims first ‘Pirelli’ F1 world title in half a century

Despite Jenson Button’s victory in the Japanese Grand Prix, the British driver found himself sharing the limelight with rival Sebastian Vettel, whose third place finish landed him the first Formula One World Championship to be won on Pirelli tyres since 1957. Vettel started the race in pole position needing only one point to be crowned champion for the second time. The German Red Bull driver is now the youngest double world champion in Formula One history and the ninth driver to win two titles in a row.

10th October 2011/by Tyrepress Editors

Button ahead after Japan Grand Prix practice

McLaren driver Jenson Button – the only person who is theoretically able to deprive Red Bull Racing’s Sebastian Vettel of the championship this year – set the fastest time in both of the two free practice sessions for the Japan Grand Prix at Suzuka this weekend.

7th October 2011/by Tyrepress Editors

Zircotec ceramic thermal barrier helps resolve BTCC car’s heat problem

Zircotec’s ceramic exhaust coating has helped a British Touring Car Championship team reduce its car’s underbonnet temperatures. Team Dynojet’s Toyota Avensis has seen an improvement in performance and reliability since using Zircotec’s ThermoHold coating, delivering a string of podium finishes. Race engine developers X CTech R selected the ThermoHold-based thermal barrier to deliver close to a 37 per cent drop in under-bonnet temperatures. This protects the gearbox from the effects of heat, allowing the team to focus on other areas of performance, resulting in three podiums in the last two meetings.

27th September 2011/by Tyrepress Editors

Tyre strategy helps Di Resta to season’s best as Vettel completes ninth win

Clever tyre strategy allowed Force India’s Paul di Resta to claim a season’s best sixth at the Singapore night race, where Red Bull’s Sebastian Vettel claimed his ninth victory of the year. Only Jenson Button’s second place finish for McLaren prevented the title fight from ending. Pirelli described the race as one of the toughest of the season, taking the longest time to complete and requiring the heaviest fuel load.

26th September 2011/by Tyrepress Editors

P Zero Silver – Pirelli’s first F1 derived road tyre

Pirelli has launched its first Formula 1-derived UHP road tyre. This latest offering from the Italian tyre maker, the P Zero Silver, sits alongside the P Zero in Pirelli’s product portfolio and is intended to increase the company’s premium range and cater to the ever more differentiated needs of Pirelli’s top market segment – a segment that Pirelli aims to grow in all geographic areas. The P Zero Silver was officially unveiled in September at an event attended by, amongst others, Pirelli chairman and CEO Marco Tronchetti Provera, Pirelli Tyre CEO Francesco Gori, Team Ferrari technical director Stefano Domenicali and Team McLaren driver Jenson Button.

21st September 2011/by Tyrepress Editors

Tyres “stand up well” to heat at Pirelli’s first home race

Pirelli’s home race in Monza was run in high temperatures, presenting a good test for the company’s rubber following the blistering experienced at Spa. Pirelli’s motorsport director Paul Hembery commented: “Our first home race in the very special surroundings of Monza was everything that we hoped it would be, and the fact that there are five world champions in the top five just underlines the quality of the action.

13th September 2011/by Tyrepress Editors

Hamilton fastest in Monza Friday practice

Lewis Hamilton set fastest time in the morning session for McLaren on the P Zero White medium tyres with a time of 1:23:865 as Pirelli’s home race weekend in the historic surroundings of Monza got underway. In the afternoon, Red Bull’s Sebastian Vettel was quickest with a time of 1:24:010, set during an eight-lap run on the P Zero Yellow soft tyres.

9th September 2011/by Tyrepress Editors

Pirelli “proud to fully support” FOTA Fans Forum at Italian GP

Pirelli welcomed more than 200 fans to its Milan headquarters on Wednesday for the Formula One Teams Association Fans Forum event prior to the Italian Grand Prix this weekend. Formula One personalities Stefano Domenicali, Nico Rosberg and Jarno Trulli, as well as Pirelli’s motorsport director Paul Hembery, were the special guests, along with engineers Nicolo Petrucci (head of aerodynamics, Toro Rosso) and Giampaolo Dall’Ara (race engineer, Sauber). Hembery said the ability to “connect with the public” is “vital” in making the sport “more relevant and accessible than ever,” a feature of the current F1 philosophy that the company has maintained is influential in its decision to supply its tyres.

9th September 2011/by Tyrepress Editors

Pirelli to request F1 waste tyre regulation

Pirelli motorsport director Paul Hembery has told Autosport.com that the tyre supplier to Formula One will seek a regulation change for 2012 to stop teams from wasting allocated rubber. The manufacturer currently supplies 11 sets of tyres to each driver – split between six harder and five softer compound P Zeros – which is resulting in wasted harder tyres, as teams prefer to run the quicker tyre. The fact that the softer, quicker compound will degenerate more quickly is circumvented by teams running less frequently, especially in qualifying, which has resulted in farcical sessions during which some drivers opt not to compete so as to preserve the softer tyres. The concern of waste tyres for Pirelli operates on both an ecological and an economical level, as the motorsport director explains.

6th September 2011/by Tyrepress Editors

Pirelli brings soft and medium tyres to home GP

Pirelli has good reason to anticipate this weekend’s Italian Grand Prix at Monza more than other events in the calendar; located in parkland just half an hour from the Italian firm’s headquarters to the north of Milan, the track – one of Formula One’s fastest with an average speed in the region of 250kmh – has been integral to the brand’s motorsport history. Pirelli will bring its P Zero White (medium) and P Zero Yellow (soft) tyres to Monza, which the supplier anticipates will provide plenty of scope for the teams to use different tyre strategies.

5th September 2011/by Tyrepress Editors

Vettel overcomes tyre blistering to extend F1 championship lead

Blistering issues in qualifying with Pirelli’s Formula One P Zero tyres in Belgium did not stop Sebastian Vettel from converting his pole position into another Grand Prix victory over the 44 laps of the Spa-Francorchamps circuit. Pirelli was involved in pre-race discussions with Formula One competitors and administrators after its tyres appeared to degrade as a result of the cars’ set-up for the long, fast straights of Spa. Pirelli motorsport director Paul Hembery said that the “problem was seemingly a consequence of some cars placing an excessive load on the inner shoulder of the front tyre due to their set-up and so overheating the compound.” He also explained that this overheating “did not at all affect the structural integrity of the tyre,” an opinion borne out by Vettel’s victory, as he appeared to be one of those most affected by tyre blistering.

30th August 2011/by Tyrepress Editors

“Old-style” Spa circuit a driver’s track – Pirelli

Previewing the weekend’s Formula One action, Pirelli has called Belgium’s Spa Francorchamps circuit “an epic track… a true driver’s track. With the longest lap of the season, the track poses plenty of questions for the tyres too: the Eau Rouge corner puts the equivalent of 1,000 kilograms on the front-left tyre and 950 kilograms on the rear tyre; Pouhon is a demanding downhill left-hand corner with 4G of sideways acceleration throughout the bend; the third sector demands full speed for a long period of time, leaving the tyres to cope with a vertical load of 1,100kg from downforce; and during the final part of the lap, the drivers brake hard for the Bus Stop chicane.

25th August 2011/by Tyrepress Editors