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Yokohama unveil products, display Premier League trophy at Autosport International

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Yokohama will display its latest competition tyres, its road tyres recently approved by major new original equipment manufacturers, its driver and championship partnerships for 2018, and the Premier League trophy at the NEC Birmingham’s Autosport International show (11-14 January 2018). The manufacturer extended its invitation to see new products, the Premier League trophy and discuss tyre needs for the season ahead on stand 2750 in Hall 20.

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Related news:

  1. Premier League trophy to appear at Automechanika with Yokohama
  2. Yokohama tyres fitted to Chelsea FC team bus
  3. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  4. Yokohama celebrates brand boost as Chelsea wins Europa League
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AC Milan in Japanimation – 4th Toyo Tires video now online

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The fourth AC Milan video from Toyo Tire & Rubber is now available. Titled ‘AC Milan in Japanimation’, the short video was created with the help of Yoichi Takahashi, creator of the ‘Captain Tsubasa’ manga football cartoon.

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Related news:

  1. Toyo AC Milan sponsorship promoted in new video
  2. Toyo Tires partnering Leicester City
  3. A.C. Milan players dribble from the rooftops with Toyo Tire
  4. On the Pulse: Falken Tyres releases Liverpool FC video
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Apollo Tyres becomes an Indian Super League official partner

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Apollo Tyres has caught football fever in India – within the last month it has announced sponsorship deals with two clubs, Chennaiyin FC and Minerva Punjab FC, and now the tyre maker has become an official partner of the Indian Super League (ISL) for the current season. Its support of the ten-club championship will be manifest in campaigns planned for cities where matches are scheduled to take place during the remaining three months of the current season.

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Related news:

  1. Apollo Tyres: Second Indian football sponsorship
  2. Playing at home: Apollo Tyres sponsoring Chennaiyin FC
  3. Apollo Tyres expands Man Utd sponsorship into global agreement
  4. Apollo Tyres aiming for “dominance” in India’s TBR segment
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Falken, Liverpool FC discuss tyre-football partnership and synergies

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Falken’s status as the official tyre partner of Liverpool Football Club is one of the latest in an extended series of tyre and football partnerships. Tyres & Accessories took the opportunity of Falken’s first event at Anfield to ask director and senior executive officer, Sumitomo Rubber Industries Yutaka Kuroda and chief commercial officer and managing director at Liverpool FC Billy Hogan to illustrate how the partnership will be used to benefit both parties. In addition to the particular synergies between the club and tyre brand, their answers also illustrate why there has been such a boom in partnerships between top-tier football clubs and tyres in recent years.

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Related news:

  1. Falken Tyre becomes Liverpool FC partner
  2. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  3. Liverpool FC presents shirt to Falken Tyres in recognition of global partnership
  4. Maxxis renews ‘beneficial’ Liverpool FC sponsorship
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Liverpool FC presents shirt to Falken Tyres in recognition of global partnership

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Falken Tyres and Liverpool Football Club marked their global partnership with a shirt presentation ahead of the club’s game with Chelsea on Saturday 25 November at Anfield. Falken opted to sponsor the game, and accordingly its branding was displayed prominently in the players’ coach entrance, in the Liverpool dugout and on the LED sideboards. 50,477 fans saw an entertaining game end in a 1-1 draw.

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Related news:

  1. Falken Tyre becomes Liverpool FC partner
  2. Falken, Liverpool FC discuss tyre-football partnership and synergies
  3. On the Pulse: Falken Tyres releases Liverpool FC video
  4. Falken extends European football sponsorships
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Apollo Tyres: Second Indian football sponsorship

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Days after announcing its sponsorship of Chennai-based club Chennaiyin FC, Apollo Tyres has shared details of a new agreement with Minerva Punjab FC (MPFC). Under a five-year contract, the tyre maker will act as title sponsor to the Mohali-based club. MPFC plays in the Hero I-League, which along with the Indian Super League is one of two premier football leagues in the country.

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Related news:

  1. Apollo Tyres becomes an Indian Super League official partner
  2. Playing at home: Apollo Tyres sponsoring Chennaiyin FC
  3. Apollo a Man U regional partner
  4. Apollo Tyres aiming for “dominance” in India’s TBR segment
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Playing at home: Apollo Tyres sponsoring Chennaiyin FC

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Having cut its football sponsorship teeth on a deal with Manchester United in 2013 and then extending its activities in the UK and Europe, Apollo Tyres has now entered into its very first football sponsorship agreement in its home market. For the 2017-18 Hero Indian Super League season, Apollo Tyres has announced its association with Chennai-based club Chennaiyin FC, and will serve as principal sponsor.

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Related news:

  1. Apollo Tyres becomes an Indian Super League official partner
  2. Apollo Tyres: Second Indian football sponsorship
  3. Apollo announces final Manchester United football challenge
  4. Apollo Tyres expands Man Utd sponsorship into global agreement
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Football: Continental signs up for 5 more years with Bundesliga club Hannover 96

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Continental has extended its relationship with German Bundesliga football club Hannover 96 through the signing of a new sponsorship agreement. The new contract covers a five-year period, beginning in the 2018/19 season, and includes television and in-stadium advertising slots. A further aspect of the new contract is Continental Reifen Deutschland GmbH’s support of the new Hannover 96 junior academy that opened in summer and serves as a training facility and home ground for the club’s U11 to U23 clubs.

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Related news:

  1. ATE starts second season as Wolfsburg Sponsor
  2. German technology substituting football: Continental launches new global campaign
  3. Football & tyres: Linglong Tire partnering with VfL Wolfsburg
  4. 3 more years: Nexen Tire extends Eintracht Frankfurt sponsorship
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Video: Yokohama-backed Chelsea players in stunts with YouTube’s Dude Perfect

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Yokohama has sponsored a new football stunt video by American YouTube sensations Dude Perfect, and starring several Chelsea FC players. Using tyres provided by Yokohama, stunts include the Smoke Show Gonger, Bounce Back Banker, Three-point Header and Goalie Goal, displaying the players’ skills.

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Related news:

  1. Yokohama’s Chelsea shirt deal worth up to £200 million
  2. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  3. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  4. Premier League trophy to appear at Automechanika with Yokohama
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Trico increases Redditch United support with player sponsorship

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Trico has made Redditch United midfielder Arjun Jung its football ambassador, strengthening the link between the Evo-Stik League’s Southern Premier club and the stadium sponsor. Jung will assist Trico and its guests throughout this season’s campaign, to ensure they receive the full match day experience. In his role, he will also represent Trico during other selected company events.

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  1. Comline sponsors Redditch United Football Club away shirt
  2. Football: Automotive media emerges victorious against Trico
  3. Next ‘Apollo Challenges’ Manchester United contest begins
  4. Nexen Tire back with Man City for 2019/20
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Midwest Motor Factors sponsors Walsall FC

West Midlands based automotive parts distributor, Midwest Motor Factors, is sponsoring Sky Bet league one football team, Walsall FC for the 2017/18 season. Midwest will have branding throughout the Saddlers’ 11,000 capacity stadium and will be following the team’s progress throughout the season.

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Related news:

  1. Midwest, Monmore Auto Parts back women’s football
  2. Midwest Motor Factors sponsors local ‘Steel Men’
  3. Autoparts UK opens Manchester branch
  4. Autoparts UK, Midwest Motor Factors, Monmore close to provide NHS resources
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Chelsea Ladies FC extend Yokohama football brand reach

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Chelsea Ladies FC will kick off the 2017/18 season this weekend in the FA Women’s Super League (WSL), bringing further significant global brand awareness to its official shirt sponsor, Yokohama Tyres.

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Related news:

  1. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  2. Premier League trophy to appear at Automechanika with Yokohama
  3. Yokohama shortlisted for prestigious sponsorship award
  4. Yokohama celebrates brand boost as Chelsea wins Europa League
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Apollo becomes Official Tyre Partner of Crystal Palace FC

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Apollo Tyres has extended its Premier League football sponsorship, adding Crystal Palace FC to its existing global partnership with Manchester United. As Official Tyre Partner, Apollo will have a significant presence at all the club’s domestic matches.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  2. Apollo Tyres now partnering with Manchester United in 129 countries
  3. Nexen Tire begins Manchester City FC partnership
  4. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
/by

MAK furthers European football advertising

Italian wheel brand MAK is extending its football advertising presence beyond its home market. On the back of “good experiences” within Italy’s Serie A league, MAK is now advertising in the German Bundesliga.

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Related news:

  1. Falken Tyre sponsoring Bundesliga newcomer
  2. Falken limbering up for Bundesliga playoffs
  3. Football: Linglong Tire becomes VfL Wolfsburg sleeve partner
  4. Wheelmaker BBS insolvent
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Seven countries, 19 clubs: Falken extends European football sponsorship

In addition to becoming a Liverpool FC partner, this season the Falken tyre brand is boosting its football sponsorship activities across Europe. As well as supporting further clubs in the German Bundesliga and first-division teams in Spain, France, Poland and Italy, it is also moving into sponsorship in the Netherlands for the first time.

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Related news:

  1. Falken an official partner of DFL-Supercup
  2. Liverpool FC presents shirt to Falken Tyres in recognition of global partnership
  3. On the Pulse: Falken Tyres releases Liverpool FC video
  4. Falken extends European football sponsorships
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