Linglong Tire has signed an extension to its partnership agreement with VfL Wolfsburg, continuing as its “club of Champions” partner. Li Wei, vice present of Linglong Tire, attended the signing ceremony held by VfL Wolfsburg in Foshan China on 23 May, 2019. He said: “as an old friend of VfL Wolfsburg, Linglong is very glad to continue to cooperate with the club and give full play to the brand effect of both sides.”
During a ceremony held on 30 March to mark the start of work on its new tyre plant in Serbia, Linglong Tire announced its sponsorship of the country’s top football league, the Serbian SuperLiga. The signing of an agreement between the two parties was witnessed by Goran Knezevic, Serbia’s Minister of Economy, Sinisa Mali, Minister of Finance, Vanja Udovicic, director of Serbian Sports and Youth, Lazovic Dragomir, president of Serbian SuperLiga, Wang Feng, chairman of Linglong Tire, and other guests.
This year, Chelsea FC will play a pre-season match in Japan, an event sponsor Yokohama Rubber has previously requested. The tyre maker has now announced its support of the fixture, which is scheduled for 19 July – it intends to “work closely with Chelsea” while the team is in Japan to “bring Japanese fans closer to the ‘Blues’ ahead of the 2019/20 season.”
Funds raised by football fans parking at the Pirelli site on Derby Road have helped to raise £3000 for The Brain Tumour Charity. Pirelli and Burton Albion FC have worked together for a number of years, and more recently supporters have been using the Pirelli car park – next to the Pirelli Stadium – on match days. In total, £2,500 has been raised by this activity. Pirelli itself donated an additional £500 to bring the overall amount donated to The Brain Tumour Charity to £3,000. This follows a similar donation in 2017, when £2,500 was raised.
CST has extended its sponsorship of Dutch football club Ajax Amsterdam for a further three years until the end of the 2020-21 season. The Cheng Shin Tire brand’s connection to the club dates back to 2013, and their partnership was expanded two years later. The current arrangement sees CST represented by in-stadium advertisements, logos on the Ajax Amsterdam team bus as well as through diverse promotions and social media campaigns for CST car and bicycle tyres.
West Midlands based automotive parts distributor, Midwest Motor Factors, is sponsoring Wednesfield Ladies FC football team for the 2018/19 season. Monmore Auto Parts will also unveil its support for the sport, sponsoring Wolves Women player Nikita Lal.
Ever since signing up as sponsor to Italy’s Serie B and the Coupe de la Ligue in France earlier this year, football has become not just a means of promoting the BKT brand name. The off-highway tyre specialist has also integrated the beautiful game into its charitable activities.
The partnership between Kumho Tire and Tottenham Hotspur FC that began in 2016 has been extended for a further three years from the start of the 2018/19 season. A new agreement covering this was signed yesterday afternoon at the football club’s training centre in the presence of executive director Donna-Maria Cullen and first-team players Heung-min Son, Victor Wanyama, Fernando Llorente and Kieran Trippier.
Davanti Tyres has recently entered its second year as a sponsor of the Premier League’s Everton Football Club, and is marking this milestone with an extension of its partnership into the predominant digital version of the Merseyside club’s home ground, Goodison Park. Davanti’s pitch-side advertisements will play prominently when players of the latest edition of the world’s most popular football simulation, FIFA 19, visit Goodison, just as they do at the real ground, rendered in 4K on the latest generation of consoles.
French football governing body Ligue de Football Professionnel (LFP) has announced its entry into a partnership with tyre maker BKT. The off-highway tyre specialist has become naming partner to the knockout championship Coupe de la Ligue (French League Cup) for the next six seasons. As of the round of 32, the Coupe de la Ligue will be known as the Coupe de la Ligue BKT.
Details of Hankook Tire’s sponsorship of Italian football club S.S.C. Napoli were announced during a press conference at the club’s home ground yesterday. Hankook Tire Italia will initially support the Serie A team from the 2018-19 season through to May 2020, and through this aims to expand brand awareness in Italy.
According to Apollo Vredestein, Kidderminster Harriers Ladies FC player Lauren Wyatt knows how to get the most traction both on a football field and on the road.
Tyre brand Falken has agreed a sponsorship deal with the successful, tradition-steeped Spanish football team Club Atlético de Madrid for the 2018/19 season. The Spanish club occupies second position in the UEFA ranking, they are the current champions of the UEFA Europa League, and have just won the UEFA Super Cup in Tallin, Estonia. Falken has extended its marketing via football sponsorships across Europe in the past few years, partnering with major clubs, such as Liverpool FC in the UK.
Under a new partnership, Hankook Tire has become a sponsor to Association Sportive de Monaco, runner-up in France’s top football league last season. The tyre maker’s partnership with AS Monaco FC will initially cover a two-year period and gives Hankook brand exposure at the club’s home ground, the Louis II stadium in Fontvieille, during Ligue 1 home matches as well as hospitality opportunities.
Ever wondered how it sounds when top-flight footballers sing happy birthday to a tyre company? Wonder no longer – Goodyear has shared the musical talents of the boys from FC Bayern München. Sandro Wagner, Niklas Süle, Thiago Alcântara and Corentin Tolisso strike up a tune to mark the 120th birthday of the club’s platinum partner.
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