Kumho’s recently renewed partnership with Tottenham Hotspur has many benefits – not least the annual five-a-side tournament that the Club lays on for customers. Although the 2020 event was postponed due to Covid-19, this year was a different story, and eight teams, each managed by a Spurs legend, battled it out at the club’s Training Centre at Hotspur Way.
Landsail Tyres has begun the second year of its partnership with Premier League side Leicester City. The team started strongly with the Foxes lifting the first silverware of the domestic season, the Community Shield as the 2020/21 FA Cup winners beat Premier League champions Manchester City at Wembley. As official tyre partner of the Foxes, this season is the first since Landsail signed to be played in front of capacity crowds.
Yokohama has congratulated Chelsea on its victory over Villareal on penalties in the European Super Cup. The tyre manufacturer has backed Chelsea since 2015, commencing with a multiyear shirt partnership worth around £40 million per season. Since the end of the initial deal, Yokohama has continued its relationship with the London club, becoming its official tyre partner in 2020. Since Yokohama launched its relationship with Chelsea, the club has also won two Premier League titles, the European Champions League, the Europa League, and the FA Cup, giving both the club and Yokohama major worldwide exposure.
German Bundesliga club and Europa League contestant Bayer 04 Leverkusen and Kumho Tyre (as Kumho Tire markets itself in Europe) have extended the sponsorship contract they began in 2019. Kumho thus continues to be the club’s exclusive tyre partner as well as its sleeve partner in the German Football Association cup competition, the DFB-Pokal.
Sailun Tyre is the new global tyre partner of German club FC Ingolstadt 04, which plays in the 2. Bundesliga. The collaboration between the ‘Schanzer’ and the Qingdao, China-based tyre maker is set to run for at least three years and is Sailun’s first professional football sponsorship deal with a German team.
It’s business as usual for Kumho Tyre and Tottenham Hotspur FC. Five years after signing a deal that gave the club a new Official Tyre Partner, the two protagonists have announced a long-term extension to the arrangement.
With Euro 2020 fast approaching, WAI UK has got the ball rolling with an exciting new competition and is now encouraging customers to sign up and play for the chance to win a whole host of top-quality prizes, including AirPods, a wireless Qi Charger, wireless headphones, a Bluetooth Speaker and a Smartwatch.
After 26 years front and centre, Pirelli may not be the shirt sponsor at Inter Milan anymore, but starting from next season and until the 2023/24 season, the tyre brand will become the club’s Global Tyre Partner.
Nexen Tire has congratulated long-term partner Manchester City Football Club for its “phenomenal victory” in the 2020/21 Premier League season. Travis Kang, the tyre maker’s chief executive officer, comments that while the past year has been “a whirlwind,” Manchester City’s latest win has “certainly brought joy” to both Nexen and the team’s fans.
Everton in the Community and Davanti Tyres are distributing school uniforms to pupils from Liverpool’s most socially deprived areas. The football club’s official global tyre partner has donated £10,000 to support the distribution of more than 480 complete school uniforms. The uniforms will be given to children from the most disadvantaged wards across Merseyside, whose families have been hit hard financially by the long-term effects of the pandemic.
For the past 26 years, Pirelli branding has adorned and sometimes even enhanced the shirts worn by Inter Milan players. But the Italian tyre maker confirmed at the start of the month that it will no longer serve as kit sponsor. According to numerous media sources, porn company Stripchat is a potential successor to Pirelli.
Continental Tyres and The FA will this week celebrate the decade milestone of continued support for Women’s Football in England, with the tenth consecutive FA Women’s Continental Tyres League Cup Final. Continental first signed as a founding partner of the Women’s Super League with the inaugural competition in 2011.
Manchester City F.C. and Nexen Tire have announced a new virtual fitness challenge, Nexen Road to Man City. This free virtual race officially begins on 22 April 2021 and encourages participants of any age or fitness level to exercise and adopt a healthier lifestyle by getting outside and being active over a 45-day period.
India’s Ceat Limited is no newcomer to football, having sponsored Italian Serie A club Torino FC since 2018. Nor is the strategic partner to the Indian Premier League cricket cricket series a stranger to sports sponsorship within its homeland. But the tyre maker hasn’t engaged in football in India – until now. Ceat has signed on as the official tyre partner of Jamshedpur FC for the Indian Super League 2020-21.
BKT’s title sponsorship of French football has increased its brand awareness according to new data compiled for the off-highway tyre specialist. The CSA Research panel found that brand awareness has reached 17 per cent among football fans following two years title sponsorship of the Coupe de la Ligue BKT.
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