An annual five-a-side football tournament involving its customers and legends of the beautiful game is one of the many benefits of Kumho Tyre’s long-term partnership with Tottenham Hotspur. This year’s money-can’t-buy experience saw eight teams battling for glory at the Club’s Training Centre in Hotspur Way, with players travelling from across the UK and as far afield as the North of Scotland to participate.
Nexen Tire has signed a fourth partnership agreement with Manchester City Football Club. If the official photo can be trusted, the latest multi-year deal extends to 2026 and thus covers the two parties’ tenth anniversary together.
Davanti Tyres has presented MSB Woolton FC, one of Europe’s largest grassroots football clubs, with a donation of £3,000 after its storage units packed with sporting and fitness equipment were burned down in an arson attack. The tyre brand acted in partnership with Everton FC to assist; Davanti is the Premier League club’s global official tyre partner. Davanti is a long-term supporter of grassroots sport in the North-West of England where it is headquartered.
When Continental wrapped up two decades of top-level football sponsorship following the UEFA EURO 2016 event its Tire division claimed to have “achieved the brand recognition targets we had set for the communication platform that football provided.” Yet the tyre maker never lost its love for the beautiful game, and from 1 January 2023 will add the men’s team in its homeland to its sponsorship trophy cabinet.
Earlier this month, Prometeon Tyre Group (PTG) became the main sponsor of Italian football club Parma Calcio. Its multi-year agreement with the club, which currently plays in the second-tier Serie B league, gives the tyre maker a presence on players’ shirts and within their home stadium. Shirts will display the Prometeon logo rather than the Pirelli branding encountered on PTG tyres.
The recently announced continuation of its partnership with Manchester City F.C. isn’t the only football activity that Nexen Tire is maintaining during the current season. The tyre maker has announced an extension of its sponsorship of German Bundesliga club Eintracht Frankfurt e.V. The freshly-reaffirmed partnership will continue through to the 2024/25 season.
The Premier League begins its 2022/23 season today, and Nexen Tire has confirmed that it will continue its sponsorship of Manchester City F.C. When players take to the field in their encounter with West Ham United on Sunday, the tyre maker’s logo will once again proudly feature on shirt sleeves, as it has since 2017. Nexen Tire first became a Manchester City partner in 2015.
Continental Tyres has activated its long-running association with international football on its Grip the Nation roadshow. ITV Sport host Laura Woods and ex-England Lioness turned broadcaster Karen Carney MBE have joined the tyre brand as the England Women’s Senior Football Team prepares for its home European Championship tournament this summer. Conti is an official partner of the England Lionesses, and has been touring the UK with its Grip The Nation roadshow. The tyre manufacturer has handed out more than 13,000 free fan packs to help clubs and fans prepare for the tournament.
During an event featuring former Manchester United great Dimitar Berbatov, Apollo Tyres launched the second season of United We Play, its pan-India initiative with the football club. Through two selection rounds, Apollo Tyres and Manchester United Soccer School coaches will select up to five young footballers to visit Old Trafford, giving them the opportunity to participate in a training session.
Stevenage Starlets’ under 14 team were recently presented with a new football kit by Harry Redknapp after winning a Nexen Tyre UK competition. Unbeknownst to them not only did they win Nexen-branded sportswear, well-known football manager, sporting pundit and King of the Jungle 2018 was also on-hand to make the presentation and help kick off the game with a pre-match team talk.
The long-term partnership between Continental Tire and the top-flight men’s football league in the USA and Canada has been extended, and to commemorate this renewal of the relationship during its 150th anniversary year, Continental is gifting US$150,000 to the “incredibly passionate” fans of Major League Soccer (MLS), the Club Supporters Groups.
Davanti Tyres has become back-of-shirt sponsor of JD Cymru Premier side Bala Town. Bala have enjoyed two decades of success to reach the pinnacle of Welsh football. It hopes the new partnership can help the club build on this summer’s foray into the UEFA European Conference League. Davanti said North Wales independent tyre retailers have “strongly supported the brand” since its 2015 launch, adding that the region has been “a cornerstone” as it expanded its network across the UK and into more than 70 countries. The sponsorship shows how Davanti is investing in raising its brand profile with Bala Town to actively support local retailers through its Make It Happen partnership programme. The brand, headquartered in the North-West of England is also the official tyre partner of Everton FC.
Hankook Tire has extended its commitment to the UEFA Europa League for a further three years. This third renewal of the tyre maker’s sponsorship covers the period until the end of the 2023/24 season and additionally includes the new for 2021 UEFA Europa Conference League. It will sponsor this competition via its Laufenn tyre brand. Hankook and UEFA jointly announced the partnership’s extension and Laufenn’s Europa Conference engagement following the 2021/22 UEFA Europa League group stage draw.
AC Milan and Nexen Tire have announced a new partnership that will see the South Korean brand become the football club’s new tyre partner in the Italian market. The announcement follows a positive season for the ‘Rossoneri’, which saw AC Milan secure a second-place finish in the top-flight Serie A championship and qualify for the UEFA Champions League.
Yokohama Europe GmbH, the Yokohama Rubber Group’s European regional headquarters, has donated €10,000 to the youth division of the Ahrweiler BC Football Club in Ahrweiler, Rhineland-Palatinate, the German state that suffered extensive flood damage last month.
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