Maxxis Signs Sponsorship Deal with Aston Villa
In a move to raise its profile among the tyre buying public and support its UK distribution network, Maxxis has signed a major sponsorship deal with Premiership football club Aston Villa. Maxxis, an acknowledged specialist in turf, cycle, 4×4, quad, light truck and ATV, has teamed up with Aston Villa FC for the remainder of the 2005/2006 season.
Under the terms of the sponsorship deal, Maxxis is an Official Partner of Aston Villa FC with preferential status as supplier to the club. The company has the benefit of perimeter advertising at Villa Park and corporate hospitality facilities, as well as invaluable mainstream TV exposure.