football Archives - Page 26 of 30

Maxxis Supports Grass Roots Football

Following on the from the company’s three-year deal with Liverpool FC, sponsorship of the 2009 Isle of Man TT Races, ongoing role as title sponsor of the Maxxis ACU British Motocross Championship and increased involvement in professional drifting tend to make the biggest headlines, Maxxis has reiterated grass roots sport.

At the end of June the company announced it has sponsored two Kenilworth Wardens youth teams, which play matches every Sunday in the Mid-Warwickshire Football Leagues. Last season the Under-9s were among 66 teams competing in the Mid-Warwickshire Junior Football League and they finished fourth in Division 1 and made the quarter final stage of the League Cup.

8th July 2009/by Tyrepress Editors

Goodyear Gets Dealers Rugby Ready

Product News

When you hear the word ‘lion’ do your thoughts turn to the carnivorous big cat? No? Then Goodyear won’t have much trouble making you “Rugby Ready”. The company is helping its dealers catch the 15 a side fever with a new promotion it hopes will “get customers off the rugby pitch and into the forecourts.” In celebration of the brand’s partnership with the Rugby Football Union and the International Rugby Board’s Rugby Ready programme, Goodyear is offering rugby paraphernalia to dealers who buy direct from the company during June and July.

19th June 2009/by Tyrepress Editors

Revised Conti World Cup Website Returns to the Field

Product News

Continental’s redesign of its ContiSoccerWorld.com website has been completed just in time for the opening kick-off at the FIFA Confederations Cup 2009 in South Africa. The football site that was first launched in 2005 is now online with a new layout that offers not just background reports on South Africa and the players, teams and coaches in the worldwide qualification matches, but also statistics, attractive competitions and interactive content. Conti adds that, thanks to a content cooperation with the “sid” sport information service, the site will remain up-to-date.

17th June 2009/by Tyrepress Editors

New Landlord Takes Over Cooper Avon Sports & Social Club

Product News

Melksham landlord Eddie Schofield has been named as the new manager of the Cooper Avon Sports & Social Club, based at Melksham House in the town. Schofield, currently landlord of the Pickled Pilot pub in Bowerhill, will take up his new post at the end of June, when current manager Terry Gregory retires. Gregory, 69, has managed the popular club, which is just off Market Place in the centre of Melksham, for 26 years.

“Terry has been a regular presence at our Sports & Social Club for over quarter of a century, and he’s one of the most popular faces in the town,” said Cooper Tire & Rubber Company Europe managing director Julian Baldwin. “I’d like to take this opportunity to thank Terry for his long and faithful service. We’ll miss him.”

5th June 2009/by Tyrepress Editors

Maxxis Signs 3 Year Deal with Liverpool FC

Product News

Maxxis has announced that it will extend its brand awareness activities at Anfield, the home of Liverpool FC, following its tie up for the final stages of the 2008/09 Barclays Premier League. The company has concluded a deal which will lengthen the relationship by a further three years. As an Official Partner of Liverpool FC until the end of the 2011/12 season, Maxxis will be heavily involved with the club – one of the giants of the game – showing the company’s desire to further its commitment to football and sport in general.

Under the terms of the deal, Maxxis will be entitled to an extensive rights inventory, providing it with prominent exposure through a pitchside advertising presence at every home fixture (except Champions League matches) plus advertisements in This is Anfield (the matchday programme) and in LFC Magazine, the club’s weekly magazine. Maxxis will also feature on Liverpool FC’s own TV channel, LFC TV – which was launched in 2007 and keeps almost three million UK viewers up to date with the club’s activities. The brand will continue to advertise on one of the UK’s most popular football websites, www.liverpoolfc.tv.

2nd June 2009/by Tyrepress Editors

Jet Wheel Tyre Benfleet Named Pirelli Performance Centre

Product News

Pirelli UK Tyres Ltd has announced that Jet Wheel Tyre Benfleet has been awarded Pirelli Performance Centre (PPC) status. Jet Wheel Tyre Benfleet becomes only the 60th centre in the country to receive this prestigious award.

Jet Wheel Tyre Benfleet owner Cliff Crane believes that the recognition gained from becoming a PPC member acknowledges the commitment and hard work shown by the entire team, and went on to say: “We are delighted that Pirelli have recognised Jet Wheel Tyre Benfleet by awarding us with PPC status. Everybody in the trade knows that the Pirelli PPC audit is notoriously difficult to pass and it’s a credit to everybody here that we have managed it.”

30th April 2009/by Tyrepress Editors

Maxxis Extends Football Sponsorship to Liverpool

Product News

Following its sponsorship of Everton, Aston Villa and Tottenham Hotspur, Maxxis has signed a deal with Liverpool FC to display its branding at Anfield until the end of this season (2008-09). The new partnership offers Maxxis worldwide exposure using the LED perimeter advertising system at the stadium for against Arsenal (21 April), Newcastle (2 May) and Tottenham Hotspur (24 May), in addition to the victory over Blackburn Rovers 11 April.

The partnership package includes prominent Maxxis Tyres advertising on Liverpool FC’s official website the UK’s most popular football website with 1.6 million registered users and up to 2.9 million unique visitors per month.

“The Barclays Premier League title run-in will be very close so we are delighted to have the opportunity to raise awareness of our brand at Liverpool FC games that will not only be sell-outs, but which will also be the main focus of TV’s football coverage for the remainder of the season,” said Maxxis Tyres UK’s managing director Derek McMartin.

20th April 2009/by Tyrepress Editors

Conti Bringing the World Cup to Your Mobile

Product News

Football fans that can’t get by without their mobile phones will soon be able to gain blessed relief from an online service operated by Continental. The manufacturer is launching a new service that provides news and facts on the Conti sponsored 2010 FIFA World Cup South Africa. Information about tyres and other Continental products will also be available. The website for the company’s German home market has already been launched (http://mobil.continental.de) and Conti says sites for other countries will be introduced in the near future. Additional content is also planned, including a search engine for locating garages, workshops and motorway services.

8th April 2009/by Tyrepress Editors

Toyo to Appear at ‘The Valley’

Product News

This year Toyo Tires has secured perimeter advertising at ‘The Valley’ home of Charlton Athletic Football Club. The 50 metres of TV facing, perimeter advertising is positioned on the goal line in full view of the national TV cameras. Sky broadcast matches reportedly attract an average audience of 1,000,000 viewers per game, not to mention news coverage and the highlights shown on ITV’s Championship on Sunday mornings. By the end of the nine months of the Championship season, the hoardings will have been shown at 22 home fixtures.

4th March 2009/by Tyrepress Editors

Kumho Renews Supply Commitment to Formula 3 Euro Series

Product News

Kumho Tires’ role as official tyre supplier to the Formula 3 Euro Series has been extended to 2011. The renewed contract was signed on February 18 at a meeting between the head of the series’ organising committee, Walter Mertes, and H.S. Lee, president of Kumho Tire Europe GmbH, at Kumho’s European headquarters in Offenbach, Germany.

The F3 Euro Series was founded in 2003 by the organisers of the French and German championships. A full grid of 32 cars, the largest number since the series began, will contest the 20-race 2009 series between May and October, with rounds in the UK, Germany, France, Spain and the Netherlands.

25th February 2009/by Tyrepress Editors

Bridgestone Take Advertising Centre Stage at Super Bowl

Product News

Often dubbed “advertising’s biggest stage,” Super Bowl XLIII viewers on 1 February will see two new adverts by Bridgestone, broadcast alongside the NBC network’s coverage of the biggest event in American Football. The famous Halftime Show will also be sponsored by the manufacturer; an honour indeed since Bruce Springsteen and the E Street Band will be trading in their wings on some – presumably Bridgestone-shod – wheels for the event.

Two 30-second commercials named “Taters” and “Hot Item” will be aired at the end of the first and during the third quarter. The ads’ production team have aimed at creating fun, memorable commercials that emphasise the performance of Bridgestone tyres. The first features Mr. and Mrs. Potato Head – two of toy giant Hasbro’s most beloved characters – making their Super Bowl debut when their excursion on a picturesque mountain road takes an unexpected turn. The second spot takes viewers to Titan, Saturn’s largest moon, on which two music-loving space travellers cruise around in a space vehicle equipped with high-performance Bridgestone tyres.

27th January 2009/by Tyrepress Editors

Maxxis Planning New 2009 Additions to Motorcycle Range

Product News

Maxxis says it plans to continue its aggressive growth strategy for the UK motorcycle market, and to do so is this year introducing two new products aimed at budget conscious consumers. The company plans to further support tyre retailers through an ongoing marketing support strategy that includes the continuation of the brand’s presence in the British Motocross Championship, British Superbike Championship, Premiership football matches and many consumer focused events thought the country. All this comes, says Maxxis, on top of a sustained advertising and public relations campaign with leading consumer motorcycling publications.

6th January 2009/by Tyrepress Editors

Maxxis Increases Centres of Excellence to 400

Product News

Maxxis has reported that the popularity of its “Centres of Excellence” programme continues to grow. According to the manufacturer, 400 retailers of car and motorcycle tyres are now promoting Maxxis “as the affordable alternative to the premium brands,” helping to increase the size of its UK PCR market share. Derek McMartin, the managing director of Maxxis International UK, states, “We know the extent to which buying decisions can be influenced by over the counter advice provided at the point of sale and have made a serious commitment to build trade relationships, especially within the independent sector.

“Through a variety of marketing communications activity, including top level sponsorship of Premiership football, the European Drift Championship, British Superbikes, the Isle of Man TT Races and motocross, we are getting across the message that Maxxis tyres represent reliability and good value. This is reinforced by our growing network of professionally branded Maxxis Centres of Excellence, which also boosts our profile among the tyre-buying public,” he continues.

16th December 2008/by Tyrepress Editors

Yokohama HPT Continues MK Dons Sponsorship

Product News

The UK distributor for Yokohama and Advan high-performance tyres, Yokohama HPT Ltd (YHPT) has continued its relationship with local soccer team, MK Dons for the 2008/9 season. Last season was the first for the partnership between Yokohama and the MK Dons, which YHPT saw as a valuable opportunity to support its local community. And it turned out to be an inspired decision; the team was promoted to League 1 of the Football League and in addition, claimed the coveted Johnstone’s Paint Trophy by the end of the season.

In addition, Yokohama HPT was proud to see the Japanese company’s logos displayed around the 31,000-seat stadium throughout the season, as well as enjoying the opportunity to support the team in person, along with a selection of guests and VIPs.

17th November 2008/by Tyrepress Editors

Maxxis Reviews its Sporting Year

Premium, Product News

Maxxis has reported a successful motorsport year thanks to its high profile sponsorship of motocross and participation in the British Superbikes and a top European drifting series. The brand has continued to make strides forward in cycle sports and – proving that it truly has arrived has even featured in an off-road racing computer game.

Maxxis has been a major supporter of British motocross and this season’s ACU British Motocross Championship. The competition’s events aired regularly on Sky Sports, and once again delivered some first class action. Riding for CAS Honda, reigning MX1 class champion Billy MacKenzie, 24, dominated the field to take his second successive domestic title, while fellow Scot Shaun Simpson, 20, clinched the MX2 title – his first national adult championship – riding for KTM UK.

Maxxis-sponsored teams fared well, with ARB Tuning Kawasaki’s Mark Jones and Jamie Lewis finishing fourth and joint 10th in the MX1 class respectively, while Kawasaki Relentless Suzuki MX rider Lewis Gregory put in some solid performances to round out the top ten in the MX2 class. In addition to taking title sponsorship of arguably Europe’s strongest motocross series, Maxxis sponsored the 2008 MXY2 Championship and continued as a major sponsor of and official tyre supplier to Team Green.

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17th October 2008/by Tyrepress Editors

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