Yokohama Tire Signs Baseball Sponsorship Agreement
Yokohama Rubber’s North American manufacturing and marketing arm, Yokohama Tire Corporation, has added baseball to the range of sporting codes its sponsors through the signing of a deal with the Los Angeles Angels. The company comments that the Angels’ signing of free-agent Hideki Matsui – the Japanese player affectionately known as “Godzilla” – made the team a good fit. The agreement between Yokohama Tire and the Los Angeles Angels includes signage behind home plate and in the “Angel Stadium of Anaheim” outfield; pre-game, post-game and in-game spots on the Angels flagship radio station throughout the season; in-stadium displays and in-game announcements on the public address system and LED scoreboard; as well as hospitality opportunities at select games.