football Archives - Page 23 of 30 - Tyrepress

Posts

Kumho Receives Special Commendation for its Football Sponsorship

Korean manufacturer Kumho has been recognised in conjunction with Manchester United Football Club – which the company sponsors – for their ‘Play Safer’ programme; a road safety scheme run with a football theme and backed by Greater Manchester Police. The tyre-maker received a Special Commendation Award in the Best Club Sponsorship category at the Northwest Football Awards 2010, held at Lancashire County Cricket Club’s conference and cricket-watching venue The Point.

18th October 2010/by Tyrepress Editors

Bridgestone, Stapleton’s Among the Winners at 2010 TAFF Awards

The Tyre and Fast Fit Awards are now a well-established feature of the UK tyre industry calendar, with winners announced during the NTDA’s Annual Dinner in the grand environs of Manchester’s Beetham Tower. Bridgestone UK was awarded Tyre Manufacturer of the Year, while Stapleton’s was the winner of the coveted Tyre Wholesaler of the Year gong. Other awards presented during the evening were the Tyre & Aftermarket Equipment Supplier of the Year, which went to Apaseal; the Environment Award, going to Envirotyre; the Innovation Award, given to Michelin’s X One MaxiTrailer Tyre; and the Industry Advertising Campaign, awarded in conjunction with Tyres & Accessories as TAFF media partner to Continental for its Don’t Miss the Big Game campaign, based on the company’s World Cup football sponsorship.

12th October 2010/by Tyrepress Editors

Kumho Adds US Teams to Sports Sponsorship Portfolio

It is already heavily involved in the UK and throughout Europe with football – the real football, the one where ball contact is made using the feet – and now Kumho Tires has extended its sports sponsorship activities to the American equivalent. In announcing the sponsorship of five gridiron teams in the US, the tyre maker says it has chosen a target for its sports marketing “renowned as American as apple pie” to make inroads into North American area.

11th October 2010/by Tyrepress Editors

Maxxis Shows Grassroots Support With Latest Football Sponsorship

What do the Under-9 teams at Sprowston Football Club have in common with Premier League greats Liverpool and Aston Villa? The answer, you may or may not have already suspected, is tyre related. The Norwich based team has become the latest football club to gain sponsorship from Maxxis. The tyre maker is sponsoring the boys in conjunction local Grouptyre member We Sell Tyres (Wholesale) – a member of Grouptyre, which distributes Maxxis tyres throughout Norfolk.

6th October 2010/by Tyrepress Editors

‘Weltmeister’ at Last – Thanks to Conti

Germany’s World Cup aspirations may have crumbled in a one-nil defeat at the deft and athletic hands of Spain in July, but the country has nevertheless gone on to achieve its own global football victory. On September 19, some two months after the 2010 FIFA World Cup South Africa drew to a close, the men’s team from Continental’s Korbach factory in the German province of Hesse emerged victorious in the ContiTeamCup 2010 after defeating Brazil by three goals to nil. In the women’s league Germany had to settle for second place, however, following a one-nil loss to Mexico.

20th September 2010/by Tyrepress Editors

Cooper Tire Continues ‘Happy Soccer Class’ at Yellow Mountain

International News

In China, Cooper Tire has been continuing a series of measures designed to integrate the company into the communities in which it operates. One such programme is Cooper’s ‘Happy Soccer Class’ which recently saw Alex Koi, general manager of Cooper Tire China operations, lead his team of employees to Tanjiaqiao Central Primary School in Huangshan, also known as the Yellow Mountain, Anhui province. Since January 2010, Cooper Tire working closely with famous soccer commentator Huang Jianxiang, officially launched the Cooper Tires charity soccer with the theme of ‘The wheel of Joy – happy soccer class’. This campaign aims to teach soccer skills to the children.

10th September 2010/by Tyrepress Editors

Cooper Sponsors College American Football Halftime Show

Continuing the association of tyre manufacturers and half-time entertainment in American Football games (henceforth “football”), Cooper Tires has taken up an exclusive sponsorship with the ABC College Football Halftime Show for this season, which began over the weekend. The Cooper Tire Halftime Show will win coverage for the company where college football is broadcast, namely on ABC, ESPN, ESPN2 and on-line at ESPN.com. The sponsorship, which will feature the Cooper logo in a number of prominent locations, runs until mid-October. The Halftime Show brings viewers all the latest scores, game previews and expert analysis that college football fans have come to expect.

6th September 2010/by Tyrepress Editors

Avon Tyres Unfurls Backing of Sevenstar Competitor

Motorsport and football sponsorship is commonplace these days, but few tyre makers weigh anchor and take to the seas. Avon Tyres is proving itself no landlubber, however, and is backing an entry in an event many consider to be one of the toughest and most challenging endurance tests in ocean racing, the Sevenstar Round Britain & Ireland Race. Charles Ivill, the managing director of ETB (Exhaust Tyres and Batteries Ltd), and his crew of ten are taking on the challenge, which commences on August 23. Ivill and crew will be pitting their nautical talents against an international fleet of 30 yachts.

23rd August 2010/by Tyrepress Editors

Yokohama Tire Extends NFL Sponsorship Commitment

For those of us raised with a good working knowledge of the offside and LBW rules, American football can sometimes appear an unfathomable mystery. But there’s no denying it’s hugely popular on the other side of the Atlantic, and Yokohama Tire Corporation is keenly aware of this. In July the tyre maker signed a one-year sponsorship agreement with the Dallas Cowboys, and now it has added two more National Football League teams to its collection: the Denver Broncos and Baltimore Ravens.

17th August 2010/by Tyrepress Editors

Hankook Eyes Premier League Football Deal, Extends European Sponsorship

While Hankook discloses the medium term aim of widening its football sponsorship strategy to include England’s Premier League and Italy’s A Series, it is currently furthering its commitments through new deals in Germany and Spain. In addition to extending its relationship with six times German league champion Borussia Dortmund, in the 2010/2011 season the tyre maker will also display advertisements at the home stadiums of four federal league teams: Bayer 04 Leverkusen, Eintracht Frankfurt, VfB Stuttgart and VfL Wolfsburg.

13th August 2010/by Tyrepress Editors

Conti Scores Bayern Munich Deal

Continental is expanding its football sponsorship with a deal involving one of the world’s best-known teams. Together with majority shareholder the Schaeffler Group, the German tyre and automotive components manufacturer has become sponsoring partner of FC Bayern Munich. Recently the companies and the club signed an agreement that runs until 2015.

26th July 2010/by Tyrepress Editors

Linglong Kicks Off Football Sponsorship Deal in Australia

Australian football club Brisbane Roar has received a sponsorship boost after signing a one-year deal with tyre maker Shandong Linglong. The team, which plays in the nation’s premier A-league, has welcomed the Chinese company’s Australian presence, Linglong Tyres, as ‘front of short’ sponsors.

22nd July 2010/by Tyrepress Editors

Cefni Tyres Win Grouptyre, Continental World Cup Promotion

Cefni Tyres of Llangefni, Gwynedd was named the winner of the first prize in the football themed national promotion organised by Grouptyre and Continental during the early stages of the World Cup last month. The retailer received a Sony 46” full HD LCD TV and home cinema system in the promotion, which ran throughout May, and was presented with the prize by its local Grouptyre member Oak Tyres.

19th July 2010/by Tyrepress Editors

Bridgestone to be Official NFL Tyre for Five More Years

Bridgestone will remain the “Official Tire of the National Football League” in the US following a five-year extension of the marketing sponsorship deal between Bridgestone Americas Tire Operations (BATO) and the National Football League (NFL) was agreed upon on July 15. Under the agreement, a continuation of a three-year deal that commenced in 2007, BATO will continue to work with the NFL brand through numerous exclusive promotional opportunities, including the title sponsorship of the Super Bowl halftime shows for Super Bowls XLV – XLIX.

16th July 2010/by Tyrepress Editors

Pirelli Hosts China Football League Medical Exchange

Football sponsorship, as was witnessed during the World Cup, can give a tyre maker extensive exposure and media coverage. Pirelli is one of a number of firms that has decided to lend its support to the beautiful game, and the Italian company sponsors teams or associations in Italy, Switzerland, South America and China. Its involvement in the last of these regions is through a three-year title sponsorship agreement to Chinese Super League (CSL) – now known as Pirelli’s China Super League – which began in 2009. Recently, to boost the CSL medical team’s competencies in the area of sports injury treatment and rehabilitation, Pirelli arranged for doctors from 16 CSL teams travelled to Italy for a week-long exchange tour.

12th July 2010/by Tyrepress Editors